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Product Insights Analyst

BRUNT Workwear

BRUNT Workwear

IT, Product
North Reading, MA, USA
Posted on Jul 20, 2024

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

What You’ll Do:

The Product Insights Analyst will have experience in the footwear industry combined with a strong analytical background, excellent understanding of market trends, consumer behavior, and competitive dynamics within the category. This role is crucial in helping us make informed business decisions, optimize our product offerings, and stay ahead in the competitive landscape.

The Product Insights Analyst will have extensive experience in qualitative market research, with a strong ability to glean actionable consumer insights from a number of different qualitative research tools and practices. Ideally, this person has experience doing this type of work within the safety footwear and apparel industry. This role will play a critical role in helping to identify and define key new product development initiatives that ultimately keep us a step ahead of the competition.

How You’ll Do It:

Your primary responsibility will be to extract actionable insights from qualitative research and data to optimize product development, placement and availability, pricing, and promotional strategies.

  • Conduct comprehensive market research to identify trends, opportunities, and threats in the footwear industry. Confirm or redefine existing consumer segmentation.
  • Monitor and analyze competitor activities, including product launches, marketing campaigns, and market positioning.
  • Leverage our weekly “garage events” to conduct focus groups regularly.
  • Conduct extensive ethnographic research on job sites across wide range of blue collar professions to better understand unmet needs and nuances among consumer segments
  • Own Field Testing / Wear Testing programs to ensure products will meet/exceed expectations in all work environments.
  • Foster strong relationships with key customers, wholesale partners and industry influencers to gain insight, point of view and preferences from ‘real customers’.
  • Stay current with industry trends and best practices in product insights and market research. Continuously seek ways to improve research processes and methodologies.
  • Utilize all research, findings, observations, and market data to co-author new product briefs (with product directors) focused on desired product solutions that are grounded in key insights.
  • Your ability to communicate the findings and actionable insights is critical and will require the ability to work cross functionally.
  • Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders, including members of senior management.
  • Work closely with product development, demand planning, marketing, sales, and finance teams to align market insights with their department objectives.
  • Support the product development process, from ideation and prototyping to testing and commercialization, ensuring decisions remain rooted in data and/or rich qualitative assessment.

What You Need to Succeed:

  • 3+ years of experience (footwear category experience required)
  • Experience with predictive modeling and market segmentation
  • Excellent verbal and written communication skills. Ability to present data and insights in a clear and actionable manner to senior management and other decision maker stakeholders.
  • Ability to work effectively in a hybrid work environment and collaborate with remote-teams.

WHY BRUNT?

At BRUNT, people come first. That’s why we support the whole employee.

This is how we do it:

Financial Wellness

  • Competitive compensation
  • Equity
  • 401k and retirement plan assistance

Health & Wellbeing

  • Dental and Vision 100% covered by BRUNT
  • Comprehensive medical benefits
  • Paid parental leave

Professional Development

  • Clear and transparent performance management process
  • Understanding how you can level up at BRUNT

Culture and Community

  • All-Hands meetings twice a year for the entire team to connect
  • Flexible and collaborative work environment
  • Thursdays social events with co-workers and community members

No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.

We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!