What You’ll Do:

The Product Insights Analyst will have experience in the footwear industry combined with a strong analytical background, excellent understanding of market trends, consumer behavior, and competitive dynamics within the category. This role is crucial in helping us make informed business decisions, optimize our product offerings, and stay ahead in the competitive landscape.

The Product Insights Analyst will have extensive experience in qualitative market research, with a strong ability to glean actionable consumer insights from a number of different qualitative research tools and practices. Ideally, this person has experience doing this type of work within the safety footwear and apparel industry. This role will play a critical role in helping to identify and define key new product development initiatives that ultimately keep us a step ahead of the competition.

How You’ll Do It:

Your primary responsibility will be to extract actionable insights from qualitative research and data to optimize product development, placement and availability, pricing, and promotional strategies.

• Conduct comprehensive market research to identify trends, opportunities, and threats in the footwear industry. Confirm or redefine existing consumer segmentation.
• Monitor and analyze competitor activities, including product launches, marketing campaigns, and market positioning.
• Leverage our weekly “garage events” to conduct focus groups regularly.
• Conduct extensive ethnographic research on job sites across wide range of blue collar professions to better understand unmet needs and nuances among consumer segments
• Own Field Testing / Wear Testing programs to ensure products will meet/exceed expectations in all work environments.
• Foster strong relationships with key customers, wholesale partners and industry influencers to gain insight, point of view and preferences from ‘real customers’.
• Stay current with industry trends and best practices in product insights and market research. Continuously seek ways to improve research processes and methodologies.
• Utilize all research, findings, observations, and market data to co-author new product briefs (with product directors) focused on desired product solutions that are grounded in key insights.
• Your ability to communicate the findings and actionable insights is critical and will require the ability to work cross functionally.
• Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders, including members of senior management.
• Work closely with product development, demand planning, marketing, sales, and finance teams to align market insights with their department objectives.
• Support the product development process, from ideation and prototyping to testing and commercialization, ensuring decisions remain rooted in data and/or rich qualitative assessment.

What You Need to Succeed:

• 3+ years of experience (footwear category experience required)
• Experience with predictive modeling and market segmentation
• Excellent verbal and written communication skills. Ability to present data and insights in a clear and actionable manner to senior management and other decision maker stakeholders.
• Ability to work effectively in a hybrid work environment and collaborate with remote-teams.