Manager, Away From Home Sales, Non-Commercial

Califia Farms

Califia Farms

Sales & Business Development
United States
Posted on Wednesday, May 15, 2024

Manager, Away From Home Sales, Non-Commercial

Job Locations US
Job ID 2024-1604
# of Openings


The Non-Commercial Sales Manager is responsible for developing and executing strategic, customer-focused plans for non-commercial national accounts in alignment with annual sales operating plans. In addition to day-to-day portfolio management, this role actively fosters cross-functional relationships within the broader sales team and other internal departments. By providing strategic leadership the Non-Commercial Sales Manager accelerates growth and enhances sales proficiency, ultimately maximizing customer contracts to drive profitable business growth from both existing and new customers.


  • Provide sales leadership by executing and implementing contracts
  • Identify and cultivate key targets to maintain a steady pipeline of new business opportunities
  • Execute sales strategy for Non-Commercial Accounts to achieve plans and enhance overall penetration within the assigned account base
  • Contribute to establishing goals, objectives, and priorities for the Non-Commercial Account portfolio
  • Deliver or surpass annual business targets, encompassing top-line revenue, bottom-line profitability, share growth, cost management, forecasting accuracy, and trade spend efficiency (ROI)
  • Collaborate closely with the VP Sales to refine key sales processes and tools as needed
  • Coordinate internally to deliver best-in-class account request for proposal (RFP) submissions
  • Lead the development and successful execution of campaigns in conjunction with the VP Sales and Sales Operations
  • Utilize comprehensive market knowledge (e.g., industry trends, consumer insights, customer, and competitive activity) to pinpoint key business issues and growth opportunities with large national customers
  • Engage with Non-Commercial National Account Managers to exchange best practices from the non-commercial sales perspective
  • All other duties as assigned


  • 3-5 years of relevant experience in a similar field
  • Demonstrated success in managing Non-Commercial Accounts to drive sales growth, preferably in the food/beverage sector
  • Proficient in consumer products and brands, with a deep understanding of their dynamics in the Foodservice and marketplace
  • Customer-centric approach with established relationships at all levels of Non-Commercial Accounts
  • Prior beverage category experience preferred
  • Proven negotiation skills with a track record of crafting collaborative business plans for mutually beneficial outcomes
  • Broad experience in field and key account sales across various trade classes
  • Proficient in fact-based selling, utilizing data, analytics, and joint business planning
  • Experience in brand building and driving share growth is highly valued
  • A proven leader and capability-builder who is also detail-oriented and hands-on
  • Results-oriented with drive, energy, and a strong bias for action
  • Ability to travel as required and periodically requiring overnight stay to attend meetings, trade shows, training, and other work-related events as scheduled

The expected salary range for this position is between $100,000 - $125,000 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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