Sr. Communications Manager

Califia Farms

Califia Farms

Marketing & Communications
Los Angeles, CA, USA
Posted on Saturday, June 1, 2024

Sr. Communications Manager

Job Locations US-CA-Los Angeles
Job ID 2024-1608
# of Openings


The Senior Manager is responsible for oversight and management of Califia external Communications (both consumer facing and trade).


This individual will be responsible for building the Califia brand externally and driving news and engagement across Califia’s products and marketing campaigns. This role is fully integrated into the broader marketing organization and will utilize both internal creative resources and external agency partners to build compelling and newsworthy programs that resonate with consumers.

This hybrid role works in the Downtown Los Angeles Arts District office Tuesday through Thursday.

  • Working in tandem with external public relations agency, develop Califia’s earned messaging strategy, inclusive of public relations, media relations, and crisis communications
  • Guide PR agency in planning process and building programs to support business objectives and earned media goals
  • Generate brand and product news that builds awareness of Califia and elevates the brand’s momentum and relevancy
  • Identify and help prep C-Suite Executives for external speaking engagements, interviews and panels as needed
  • In collaboration with agency continually evaluate optimal ways to expand quality media reach including PR ambassadors (chefs, trainers, dieticians, etc), paid opportunities, and additional ideas as they arise
  • Identify external events and partnerships (i.e. partnerships with like-minded brands, events) that can help extend the Califia brand into additional high-profile spaces (i.e. festivals, green rooms/Craft services tables, expanded digital footprint, etc)
  • Oversee influencer strategy to build programs to partner with key influencers to deliver on business/product objectives
  • Oversee organic social strategy and content creation
  • Use analytical tools to evaluate the success of programs and optimize future activities
  • Communicate sustainability efforts in collaboration with Sustainability team
  • Manage PR budget including financial forecasting and management of invoices
  • Oversee creation and budget of Califia swag used for PR/social/influencer activities
  • Monitor Califia press email, distributing requests accordingly
  • Manage and coach two direct reports that oversee influencer marketing and social media


  • Bachelor’s degree required in Communications, PR, Marketing or related field
  • 8+ years in communications role with demonstrated ability to deliver PR and Influencer results
  • Experience managing direct reports with demonstrated coaching abilities
  • Experience working in consumer-packaged goods, specifically food and beverage
  • Exceptional writer and communicator who is able to craft press materials/ present in PR environments and/or to executive leadership. Writing sample may be required.
  • Creative problem solver with an entrepreneurial and “builder” mindset
  • Strong collaborator, team player and straight shooter

The expected salary range for this position is between $130,000 - $140,000 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


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