Principal Digital Marketing Manager, Americas
Databricks
MKTQ326R16
Databricks is seeking an accomplished Principal Digital Marketing Manager to drive and scale our digital marketing initiatives across the Americas region. This pivotal role will focus on orchestrating high-impact, cross-channel digital strategies—including Target Account Marketing for priority accounts and innovative digital campaigns for flagship events like our annual Data & AI Summit & World Tour. You will collaborate closely with field marketing, corporate events and integrated marketing to deliver measurable business outcomes, optimize the customer journey, and elevate Databricks’ presence in key markets.
The impact you will have:
- Americas Digital Strategy: Serve as the digital marketing subject matter expert for the Americas, educating and empowering regional stakeholders on media channel capabilities and impact.
- Target Account Marketing: Design and execute sophisticated programs targeting high-value accounts. Partner with sales and field marketing to develop personalized, multi-touch campaigns that accelerate engagement and pipeline within strategic enterprise segments.
- Event Digital Promotion Strategy: Lead the digital strategy for large-scale corporate events, including our annual Data & AI Summit & World Tour. Develop and execute a cross-channel digital campaign to drive awareness, registration, and engagement among priority audiences.
- Cross-Channel Campaign Orchestration: In partnership with the global digital team and agency partners, expand and localize campaigns across new categories, markets, and languages—ensuring seamless customer journeys tailored to regional nuances.
- Media Optimization & Innovation: Bring deep expertise in Paid Search, Paid Social, Programmatic Display, and Third-party Media to optimize our media mix for the Americas region. Analyze performance data, identify optimization opportunities, and implement innovative approaches to maximize ROI and pipeline contribution.
- Performance Reporting & Insights: Oversee and present comprehensive performance and pacing for the Americas region. Deliver actionable recommendations to stakeholders and senior leadership, driving continuous improvement.
- Regional Campaign Development: Collaborate with field marketing to develop and execute campaigns that address local market needs and business objectives.
- Pipeline Acceleration: Consistently exceed lead generation and pipeline goals for the Americas, with a focus on priority markets and accounts. Drive continuous funnel optimization and increased velocity by implementing targeted nurture programs, and conversion rate improvements, to accelerate prospects through each stage of the funnel.
What we look for:
- 10+ years of cross-channel digital marketing experience, with a proven track record in B2B environments.
- Demonstrated expertise in Target Account Marketing strategies for enterprise-level organizations.
- Experience designing and executing digital strategies for large-scale corporate events.
- Strong background in leveraging complex data sets and analytics to drive data-informed decisions and share compelling insights.
- Deep knowledge of scaling digital media programs across multiple countries and languages within the Americas region.
- Excellent stakeholder management and communication skills, with the ability to influence and align cross-functional teams.
- Experience working in high-growth, fast-paced technology environments is preferred.
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.