Lifecycle Marketing Manager



Marketing & Communications
Posted on Wednesday, May 1, 2024
About Equip
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from LinkedIn and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
The Lifecycle Marketing Manager will be responsible for owning the tactical strategy and execution of Equip’s clinical lifecycle programs, with a dedicated focus on in-treatment patient engagement and retention. This role will serve as the subject matter expert and liaison to the Clinical team. The Lifecycle Marketing Manager will have a strong analytical mindset, be an organized team player who can effectively communicate and collaborate across the organization, and be comfortable working with ambiguity in new, developing areas of the business. The Lifecycle Marketing Manager will also have the technical chops to work hands-on in Equip’s ESP, Braze. Reporting to the Senior Manager, Lifecycle Marketing, this role will be an individual contributor and will operate with the mindset that no task is too small.


  • Provide end-to-end tactical and strategic support across Equip’s clinical lifecycle programs, serving as the Lifecycle team subject matter expert for all things clinical.
  • Create a comprehensive program roadmap with clear, measurable goals in collaboration with the Senior Manager, Lifecycle Marketing.
  • Partner closely with stakeholders across Clinical Programs, Clinical Operations, and Marketing to create a holistic and impactful content strategy.
  • Analyze, report, and communicate results across initiatives with actionable insights for future testing and optimization.
  • Balance clinical program adaptation with commercial growth to prioritize opportunities spanning across varying areas of the business.
  • Perform other duties as assigned.


  • 4+ years of email marketing experience with a strong understanding for driving results across engagement and revenue objectives.
  • Ability to influence change and build consensus, including the ability to effectively collaborate across a variety of cross-functional stakeholders.
  • Strong understanding of email best practices, including building CRM programs from the ground up.
  • Ability to analyze and synthesize data into clear insights and recommendations, including experience designing complex email marketing tests with the demonstrated ability to measure and drive actionable results.
  • Natural instinct for evaluating customer experience holistically, with an emphasis on balancing qualitative and quantitative insights.
  • Strong sense of ownership in your work and business outcomes with the demonstrated ability to critically think through solutions that will yield the highest quality impact.
  • Strong attention to detail.
  • Bias for experimentation and questioning of the status quo.

Physical Demands:

  • Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.
Physical Demands
Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.
At Equip, diversity, equity, inclusion and belonging are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity.
As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, and/or any other legally protected classification protected by federal, state, or local law.