Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is seeking a strategic and highly organized Principal Marketing (GGTM) Program Manager to serve as a key partner to the Chief Marketing and Corporate Affairs Officer and the broader GGTM Leadership Team. This role is critical in scaling our Go-To-Market function, driving operational excellence, and aligning cross-functional initiatives with company-wide priorities.

More than an executor, the ideal candidate is a builder—someone who thrives in ambiguity and is passionate about shaping systems, processes, and ways of working that foster alignment and velocity. They bring a strong track record of program leadership, influence across levels, and the ability to bridge strategy with execution in fast-paced, matrixed environments.

The Job:

Strategic Planning & Leadership

• Partner with GGTM leadership to develop and drive key initiatives that align with broader company goals and priorities.

• Lead quarterly and annual planning processes, ensuring focus, accountability, and alignment across the GGTM team.

• Facilitate monthly GGTM leadership meetings to drive strategic prioritization and cross-functional alignment. Identify and document key blockers and cross-functional challenges, enabling the Chief Marketing and Corporate Affairs Officer to step in with the right context and data to help unblock and accelerate progress across the team.

Program Execution

• Manage campaign stakeholders to ensure visibility, prioritization, and successful delivery across initiatives.

• Personally lead the execution of select high impact cross-functional programs across product marketing, creative, demand generation, brand, comms, events, and sales enablement.

• Coordinate timelines, dependencies, and resources; proactively mitigate risks and unblock challenges to ensure program continuity and impact.

• Standardize and scale best practices for project and program management across GGTM, while mentoring teams on planning and prioritization.

• Produce accurate and timely communication on program status updates to leadership and stakeholders.

Cross-Functional Operations & Enablement

• Define and implement end-to-end processes for brief creation, approval workflows, and project governance to improve clarity, velocity, and success.

• Manage program interdependencies and remove roadblocks to ensure milestones are hit and outcomes delivered on time and at high quality.

• Establish and maintain a strong operational rhythm through structured cadences and communication channels across stakeholders.

• Drive adoption and evolution of project management tools (e.g., ClickUp) to enhance visibility, accountability, and resourcing.
  

Process & Tooling Optimization

• Build scalable onboarding and documentation systems (e.g., ClickUp hubs, SOPs, internal wikis) to support team clarity and ramp-up.

• Identify and implement operational improvements across GGTM’s workflows, tools, and team structures to streamline collaboration and increase effectiveness.
  

You:

• 8+ years of experience in marketing operations, program management, or a related function in a high-growth, fast-paced environment.

• Proven ability to lead and scale complex, cross-functional marketing and communications programs.
• Experienced people manager who builds and empowers high-performing teams while fostering collaboration across functions.

• Exceptional communication and influence skills across all levels, including senior executives and external partners.

• Analytical, strategic, and solutions-oriented mindset with strong problem-solving and prioritization skills.

• Comfortable operating in ambiguity, managing multiple priorities, and aligning stakeholders in a matrixed environment.

• Demonstrated ownership mentality with a track record of driving results through systems, structure, and accountability.
  

Preferred:

• PMP, Agile, Scrum, or equivalent program management certifications.

• Familiarity with marketing tech stacks, campaign operations, and performance measurement practices.

• Experience working directly with executive leadership or in an operational partner role to a CMO or marketing leader.

• Experience managing agency and external partner collaboration across brand, digital, and performance initiatives.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $153,000 - $229,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

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