GWI

globalwebindex.com

GWI (formerly GlobalWebIndex) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organizations. The company runs a global survey representing more than 2 billion connected consumers, which offers up over 40,000 data points on the behaviors and perceptions of internet users around the world. Using the subscription-based platform, clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, attitudes and interests through a combination of survey data and analytics. Among a range of leading data products available alongside its flagship survey are its B2B data set, GWI Work, which analyzes professionals across 10 global markets, and its TV reach and frequency solution, which enables advertisers to target previously untapped audiences. Its newest data set launched in July 2020, GWI USA, responded to the increasing demand for more relevant and timely insight into the modern American consumer. Representing over 240 million people across all 50 states, the study tracks new and emerging trends not typically covered by traditional market research providers, including key questions around cultural identity, race and ethnicity.