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Field Marketing Consultant - Contract

Hyperscience

Hyperscience

Marketing & Communications
Sydney, Australia
Posted on Monday, July 17, 2023
Company Description
Hyperscience is transforming the future of work to elevate human potential. Our human-centered approach to automation enables a new era of human and machine collaboration that delivers dramatically improved organizational agility, without the legacy cost and burden of change management. By combining data, people, and processes into digital assembly lines, the Hyperscience Platform turns complex processes into simple, configurable workflows. Our industry-leading machine learning technology continuously learns and evolves, to involve humans only when needed. For more information, please visit www.hyperscience.com.
Hyperscience is a leading provider of Enterprise AI Intelligent Automation solutions that revolutionize the way organizations process and manage their data. Our cutting-edge technology combines machine learning, artificial intelligence, and automation to streamline complex business processes. As we continue to expand our reach and enhance our market presence, we are seeking highly skilled and creative Campaign Architects to join our team on a short-term project basis.
Position Overview:
As a Field Marketing Consultant, you will be responsible for planning and executing highly targeted, account-based marketing (ABM) style demand generation campaigns. Working closely with Sales Account Executives (AEs) and/or Channel Managers and Partners, you will identify target accounts and develop unique messaging to engage key decision-makers within those accounts. By leveraging your expertise in campaign strategy and execution, you will design and implement multi-touch campaigns that generate high-quality opportunities, leading to revenue growth. The successful candidate will have a proven track record in field-focused revenue-generating campaigns, ABM strategies, and the ability to collaborate effectively with sales representatives and partners.

Responsibilities

  • Collaborate with Sales AEs and/or Channel Managers and Partners to identify target accounts and develop personalized messaging and value propositions tailored within each campaign
  • Design and execute account-based marketing (ABM) style demand generation campaigns, utilizing a multi-touch approach to engage key decision-makers within target accounts
  • Implement campaign tactics, including email, content, direct, social media, webinars, and others to creatively drive traction and revenue growth
  • Track campaign spend and impact to measure ROI and campaign success
  • Continuously optimize campaigns based on data-driven insights to maximize effectiveness and outcomes
  • Collaborate with cross-functional teams, including Digital Marketing, Visionary Marketing, Creative, Sales and Channel to ensure consistent messaging and branding across all campaign touchpoints
  • Manage multiple campaigns concurrently.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field or equivalent work experience
  • Proven experience (3+ years) in revenue-focused marketing, demand generation, or ABM campaigns, preferably within the B2B SaaS or technology industry
  • Strong understanding of account-based marketing strategies and tactics, with a track record of successfully executing highly targeted campaigns that result in revenue growth
  • Exceptional written and verbal communication skills, with the ability to craft compelling messaging and value propositions
  • Analytical mindset with the ability to track, measure, and optimize campaign performance based on key metrics and data-driven insights
  • Collaborative nature and strong interpersonal skills, with the ability to work effectively with sales representatives, partners, and cross-functional teams
  • Results-driven mindset with a focus on delivering measurable business outcomes and ROI
We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.