Competitive triathletes and passionate bakers, Pam Weekes and Connie McDonald left their careers to open a small bread shop in New York City in 1995 — Levain Bakery.

One day, they baked a BIG chocolate chip walnut cookie as energy for triathlon training. At Levain, a batch of these 6-ounce cookies flew off the shelves, and an icon was born. The cozy shop on West 74th Street became a neighborhood favorite and a destination for epicurious visitors from around the world, hungry for “the cookie.”

From the start, Pam, Connie, and the team baked everything fresh on-site each day, donating the day’s leftovers to charity — and we still do, nearly 30 years later. Today, Levain has bakeries across the country (with more to come!), plus ecommerce gift boxes to treat cookie lovers in every state.

Our Vision: To give rise to lifelong memories

Our Mission: To bring together people who treat their work and the craft of baking and all who come to visit with great care.

Every day, we strive to embody our company’s five core values:

• Welcome All- We are all in it together
• Work Hard and Be Kind- We pull our weight, we do our best, and take care of each other
• Lead with Heart- We operate with empathy and integrity
• Rise Up- We take initiative to make things better
• Savor It- We are present and find the fun!

THE ROLE: SOCIAL MEDIA COORDINATOR

The Social Media Coordinator is responsible for managing Levain’s social media presence—including Instagram, Facebook, and TikTok—and supporting our network of creators and influencers. Reporting to the Marketing Manager, the Social Media Coordinator will lead day-to-day content planning, posting, and performance tracking, while staying on top of social trends to keep our community engaged and growing.

What We’re Looking For

• A creative, high-energy team player who thrives in a fast-paced, collaborative environment
• Strong writer with a sharp visual eye and a clear sense of brand voice
• Adaptable, resourceful, and quick on your feet—you’re comfortable solving problems in real time
• Detail-oriented with strong project management skills and the ability to juggle multiple priorities
• Passionate about brand storytelling and excited to grow with Levain Bakery
• Willing to travel for events and activations as needed
• Embody and promote the values and standards of Levain Bakery

Job Responsibilities:

Social Planning

• Manage Levain’s social media presence by creating, curating, posting content, and monitoring comments and messages
• Generate a steady stream of content ideas and campaigns; analyze performance to improve engagement and community growth
• Maintain and manage the social content calendar, ensuring alignment with all cross-functional marketing initiatives and key dates
• Develop a network of ongoing content from all bakery markets to reflect the voice of each neighborhood we serve
• Stay on top of social trends to keep the brand relevant and actively engaged with our community
• Support the execution of select social-forward brand partnerships that align with strategic goals
• Track and report on social media performance, conducting audits to identify engagement trends and creative insights
• Create and lead quarterly social performance presentations to update internal stakeholders on trends, strategy, and results

Influencers

• Collaborate with social media partners, agencies, photographers, content creators, and influencers on projects and campaigns
• Build and maintain relationships with influencers across food, lifestyle, travel, and local tastemaker categories.
• For new bakery openings, identify and connect with local influencers to generate buzz, and partner with the PR team to streamline execution.
• Draft clear and thoughtful creative briefs to ensure influencer content reflects Levain’s brand values and tone.

Community Management

• Proactively engage with our online community and like-minded brands or individuals to foster conversation and connection

Retail Support

• Support in-market events and activations by briefing ops teams, attending select events, capturing content, and bringing the experience to life on social.
• Ensure retail and field marketing moments (e.g., Boston Marathon) are showcased effectively and in real-time on social media.

Requirements

• 2+ years of social media marketing or communications experience required; food industry experience a plus
• Skilled in managing all major social platforms; Instagram, TikTok, Facebook experience required
• Working knowledge of social media tools (Sprout Social, Hootsuite) and project management platforms (Monday.com, Asana)
• Comfortable analyzing content performance and engagement metrics
• Confident capturing content, editing, and posting in real-time during live events

Compensation & Benefits

• $80k-$90k + 10% quarterly bonus potential
• Health, Vision, Dental Insurance
• Employer-funded Healthcare Reimbursement Account
• Additional supplemental benefits: Commuter Benefits, Employee Assistance Program, Bike-Share Reimbursement
• 14 Weeks Fully Paid Parental Leave
• Four Weeks of Paid Time Off
• 401K with 3.5% Company Match

We are committed to providing equal employment opportunities to all applicants and employees without discrimination based on protected characteristics like race, color, religion, sex, national origin, age, disability, or genetic information.