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Performance Marketing Group Lead

monday.com

monday.com

Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Thursday, November 23, 2023

Performance Marketing Group Lead

  • Marketing
  • Tel-Aviv, Israel
  • Full-time

Description

monday.com is looking for an experienced Performance Marketing Group Lead to join our best in class online marketing department and drive our growth marketing efforts to new heights. As a Performance Marketing Group Lead you will play a pivotal role in developing and executing data-driven customer acquisition strategies, increase revenue and optimize for efficiency and ROI across various channels. You will lead a team of skilled team leads and collaborate with cross-functional teams to achieve monday.com growth goals.

About The Role

  • Manage a growing group of extremely talented team leads responsible for monday.com acquisition and growth efforts, leading various acquisition channels. As well as, work in close collaboration with cross-functional teams, such as designe, content, analysts, growth etc.
  • Oversee planning, execution, and optimization of paid acquisition channels, continuously scaling while keeping efficient ROI.
  • Establish clear goals and KPIs for the groupe, and provide guidance for team success.
  • Efficiently manage the marketing budget, allocating resources for maximum results and cost-effectiveness.
  • Utilize analytics tools to monitor the channels performance, detect trends, and make data-driven decisions and improvements.
  • Collaborate with product, sales, growth, creative, analysts and marketing ops for cohesive, effective and constant improvement of marketing results.
  • Generate reports, present key metrics to senior management, and offer insights for future activities.

Requirements

  • 2+ years of experience managing team leads in rapidly-growing global tech company
  • Proven track record of successfully managing paid activities of +$50M yearly budget
  • Worked in a data-driven and analytical environment , an analytical thinker with a passion for data and optimization
  • Deep understanding of user acquisition funnels and CRO strategies. Impact-driven, data and business-oriented.
  • Proven ability to oversee multi-touch attribution models, including the implementation of different models
  • Ability to scale out teams and groups, nurturing talents, and high-paced hiring.
  • Team player, strong communication skills, empathetic, and thriving in working in a fast-paced environment