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Influencer Marketing Manager

monday.com

monday.com

Marketing & Communications
New York, NY, USA
Posted on Friday, March 22, 2024

Influencer Marketing Manager

  • Communications
  • New York

Description

Our Digital Communications team is growing and we are looking for a Influencer Marketing Manager to join the NYC team.

Our Influencer Marketing Managers are responsible for building our brand awareness and affinity through the use of strong-fit influencers, increasing our Share of Voice online, and building an acquisition machine via our 5 main social channels: Facebook, Linkedin, Instagram, X/Twitter, and TikTok.

Please note that this is a hybrid position of 3 days/week in our NYC office.

About The Role

Strategy:

  • Building and executing Influencer Marketing & other brand collaboration strategies A-Z, working closely with the Online Brand & Acquisition teams
  • Developing user journeys for each individual influencer

Discovery & Relationships:

  • Building a database of potential influencer collaborators, and developing relationships with them to maximize the results of the campaign
  • Working cross-team to supply potential collaborators for other marketing projects

Procurement & Onboarding:

  • Negotiation, contracting and procurement process management to bring maximum value from each influencer, in collaboration with the procurement and legal teams
  • Onboarding influencers and providing them with resources, toolkits and sessions for the benefit of the content quality.

Creative:

  • Defining influencer briefs, reviewing & approving creator content, and working through revisions to ensure each piece of content is maximized for our brand and the campaign's success

Team Collaboration:

  • Working on campaigns & collaborations with other Comms team members to ensure maximum impact on social, engagement, community, PR, and Internal comms
  • Working cross-marketing to supply potential collaborators for other marketing projects, and creating full funnel activations

Data & reporting:

  • In-depth reporting by influencer, campaign, and quarter following both brand and acquisition metrics

Requirements

  • 4+ years of influencer marketing experience
  • Proven work experience as an Influencer Marketing Manager or similar role, from within a B2B or tech brand.
  • Strong knowledge of influencer marketing trends, platforms, and best practices.
  • Excellent written and verbal communication skills, with the ability to effectively influence and negotiate with influencers.
  • Proficient in using social media management tools and analytics platforms to track campaign performance.
  • Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
  • Proactive and creative problem-solving ability, with a focus on achieving business objectives.
  • Familiarity with legal and compliance regulations related to influencer marketing.
  • Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
  • Experience with social listening tools, such as Sprout or Brandwatch

What monday.com can offer you:

  • Opportunity to join a well-funded, proven company with big ambitions, competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program
  • An amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
  • Monthly stipends for food, wellness, and commuter/remote work
  • Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills
  • Award-winning work environment - named a “Best Place to Work” by BuiltIn as well as “Great Place To Work” certified
  • We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
  • A global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo

Visa sponsorship for this role is currently not available.

monday.com is proud to be an equal-opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws.

For New York City-based hires only: Compensation Range: $115,000-$140,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.

#LI-Hybrid