monday.com is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.

• Partner with regional account management and customer success teams to develop targeted marketing programs that drive customer upsell, cross-sell and expansion.
• Develop and execute on strategic programs, such as cross sell/upsell campaigns with the global lifecycle team and execute events including workshops, masterclasses, roundtables, webinars and customer roadshows.
• Build the user community group in the region and monitor community engagement metrics and provide insights to the marketing, sales and product teams.
• Partner with internal teams to develop the Executive community to build and nurture relationships with executive customers.
• Drive account-based marketing campaigns for the enterprise segment in the region collaborating with the global demand generation marketing team.
• Collaborate with the customer marketing lifecycle team to understand segmentation strategies, providing additional marketing touchpoints as needed.
• Utilise data-driven insights to identify and understand customer behaviour, preferences and needs to support customer marketing plans.
• Monitor and analyse marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimisation and continuous improvement.
• Drive innovative customer marketing efforts, always leveraging industry best practices

• 5+ years of B2B SaaS experience as a customer marketing manager
• Strong knowledge of customer marketing tactics and best practices
• Experience in managing budget and reporting pipeline and revenue impact from B2B marketing programs.
• Track record of success delivering pipeline and revenue outcomes
• Prior experience organising customer events and campaigns
• Prior experience working with account management and customer success organisations.
• Prior experience on developing user community groups is preferred.
• You are passionate about creating delightful and impactful customer experiences. You believe in a customer-first approach to creating campaigns and your north star is helping customers succeed.
• Self-starter with the ability to use data and industry insights to make strategic decisions.
• Experience with Salesforce.com, Hubspot and other marketing automation tools for reporting analytics and campaign execution.
• Strong customer-facing and presentation skills with the ability to establish credibility with executives.
• Positive attitude, empathy, high energy and thrives in a fast paced environment.

New role - Customer Marketing Manager. First hire for APAC. Same role being hired in the US.

• Works closely with AM & CSM teams
• Current team structure – Steph (manager) & Paris. New positions to be hired – 2 x Marketing Managers, Content Manager, Designer, Regional Marketer Japan & Partner Marketing Manager Asia
• Focus on driving customer upsell, cross-sell and expansion in the APAC
• ANZ, Singapore, Philippines & India (Japan not included)
• Creating programmes for existing customers – building programmes for growth
• Will build communities – local users. Community experience a must
• Will build case studies with bigger brands (customers) and work with content managers to create
• Experience of account based marketing campaigns a must
• Must be data driven – experience of Salesforce
• Budget responsibility – $100-$200k USD
• Managing end to end customer marketing strategy
• B2B marketing – best practices in customer marketing programmes
• Needs to be able to work in fast paced environment. Systems not in place.
• Someone from lifecycle marketing could be considered
• Travel – Domestic (Melbourne) – 3 times a year. International - 1-2 trips a year.
• Flexible to work across global timezones
• 3 days in the office

KPI’s

• Influencing pipeline
• Case studies – 12 per year

Screening and Screen call - Zoe

First - Zoom Interview 30 mins - @Steph Perez-Israel and @Paris

Second - F2F Interview Assignment Presentation 1 hour - @Steph Perez-Israel @Elian @Carly Giltrap

Management Interview 45 mins @Dean Paul Swan

Final HR Interview one hour @Sivan

Level - 2 or 3? TBC