Product Marketing Manager
monday.com
This job is no longer accepting applications
See open jobs at monday.com.See open jobs similar to "Product Marketing Manager" Stripes.Product Marketing Manager
- Marketing
- Tel-Aviv, Israel
- Full-time
Description
monday.com is looking for a Product Marketing Manager to join our team and drive growth strategies for the monday CRM product.
In this role, you will collaborate cross-functionally, investigate to understand customer needs, conduct market research, and develop compelling messaging and marketing materials. You will play a key role in optimizing the self-service product funnel, while also supporting high-touch sales efforts. We’re seeking a self-motivated, passionate PMM with extensive SaaS experience, capable of executing across both Product-Led Growth (PLG) and Sales-Led Growth (SLG) initiatives.
About The Role
- Develop and execute comprehensive marketing strategies in collaboration with product and marketing teams, with a focus on both PLG and SLG.
- Conduct persona and market research, analyze competitors and industry trends, and translate insights into actionable marketing tactics.
- Craft cohesive messaging and value propositions, continually optimizing the buyer journey across touchpoints.
- Create marketing, sales, and enablement collateral by collaborating with content managers, designers, and creative experts.
- Collect feedback from product analytics and sales teams to refine product marketing efforts.
Requirements
- 3+ years of experience as a Product Marketing Manager in SaaS – must.
- Proven ability to drive product-led growth (PLG) as a PMM.
- Strong hands-on execution skills, with the ability to thrive in a fast-paced, dynamic environment.
- Excellent communication skills and demonstrated ability to collaborate cross-functionally.
- Experience producing a variety of marketing and sales collateral.
- Analytical mindset, with the ability to leverage product data and sales performance insights to inform decision-making.
- Experience marketing to sellers – advantage.
About The Team (Internal)
As monday.com transitions into a multi-product company, our workOS products share more than just a common code - our powerful flagship platform and the same unique, foundational benefits and building blocks.
We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.
About the role:
- Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
- Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
- Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
- Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products
- Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
- Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
- Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.
Requirements:
- Minimum of 3 years of experience in a product marketing role.
- Experience in both B2B and B2C product marketing preferred.
- Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
- Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
- Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
- Experience in optimizing and growing sales and customer funnels within a SaaS company.
- Strategic thinker with robust analytical skills and a results-driven mindset.
- Proactive and entrepreneurial approach with a can-do attitude.
- Excellent interpersonal, communication, and cross-group collaboration skills.
At monday.com, we are dedicated to fostering a diverse and inclusive workplace. We believe that diversity brings valuable perspectives and ideas, and we encourage candidates from all backgrounds to apply.
If you are a motivated and creative product marketer with a passion for driving growth in a dynamic company, we would love to hear from you!
Apply now to join our team and help shape the future of monday.com's platform marketing.
This job is no longer accepting applications
See open jobs at monday.com.See open jobs similar to "Product Marketing Manager" Stripes.