Senior Global Social Media Specialist



Marketing & Communications
Zürich, Switzerland
Posted on Wednesday, May 15, 2024

Global Social Media Senior Specialist (Senior Specialist - Social Media)

Social media is central to the On brand, key to connecting with our communities in a genuine way to communicate our brand mission ‘to ignite the human spirit through movement’. 2024 will be On’s biggest year yet, and we’re looking for an experienced social media manager to bring to life our Apparel category across TikTok, Instagram, Pinterest and YouTube. You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our ‘Training’ and ‘Movement Lifestyle’ communities. Reporting to the Global Social Media Content Lead, you’ll be key to driving end to end social projects forward.

Your Team:

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to connect and engage with communities. If you’re bursting with original ideas, with the strategic mindset to back them up and the skills, and drive to see them realized, this is the team for you.

Your mission:

-Actively oversee all social media planning and strategy for ‘Training’ and ‘Movement Lifestyle’

-Engage with our target communities through insight-led social campaigns and activities. You’ll have a deep understanding of the fitness space and the communities within it

-Present ideas and social media concepts to internal stakeholders at a global and regional level, and with external top-tier partners

-Brief internal and external creative teams on socially-native content and educate teams on what makes a great rollout for TikTok, Instagram, Pinterest and YouTube (among other platforms). You’ll be comfortable capturing content live on set and during events to add an ephemeral and social-first layer to our activations

-Execute campaigns across social media - including the publishing and scheduling of content and posts. Crafting excellent rollouts that leverage all of the capabilities, features and trends that social media offers

-React to trends in real-time, knowing when to dial up the fun on our channels to speak to our audiences, whilst maintaining a premium edge

-Report success back to the business through monthly and campaign reporting to show the power and value of social media

Your story:

-5+ years’ working in a social media and/or creative role - with experience managing social media channels

-You’ll have experience working as a social media manager in-house or at an agency

-Live and breathe social media, staying on top of content formats, social platforms and trends is a must

-You’ll have a deep understanding of the training segment and understand what motivates consumers and communities when it comes to fitness and wellbeing

-Proven track record of developing content strategies to deliver views and engagement across key channels like TikTok, Instagram, Pinterest and YouTube

-Be proactive and collaborative, with experience working in a high-performing team

-Brief and manage external creative partners (photographers, content creators, agencies)

-Experience working in the fitness, fashion or lifestyle space is preferred

-Strong communication and writing skills - presenting ideas and plans to marketing, strategy, communication, production and creative teams

-Have the desire to produce best-in-class content and experience in producing content yourself

-Fluent written and spoken English