AT A GLANCE

Welcome to On! One of the World’s fastest-growing premium sportswear brands.

At On, we’re redefining the future of sportswear and we’re looking for a dynamic and results-driven Brand Activation Specialist to support the East region of Germany, with a key city focus on Berlin.

As a Brand Activation Specialist at On you will work with the local market team to develop and deliver the brand activation plan. You will build authentic, meaningful relationships and partnerships that position On at the heart of our communities - helping grow On’s fan base and connection with runners and movers. You are a true brand ambassador, consistently driving engagement with the brand and are deeply connected to what is happening within our community.

YOUR TEAM

We are the Brand Activation team at On. Our mission? To bring On to life within our communities. As part of the wider local Central Marketing team, the Brand Activation team is a central part of our brand experience. Working closely with local Sales team and Marketing colleagues, as well as EMEA Brand Activation team to support our wholesale partners, deliver B2B activation, execute Marketing campaigns and rollout training, and education. Simply put, your team is focused on delivering experiences within communities; from the small one-to-one interactions, to product try-on experiences and partner summits, larger brand events and educational summits; making every interaction memorable and authentically On.

YOUR MISSION

• Driving brand education is at the heart of being a Brand Activation Specialist at On. Assuring that On’s in store employees and retail partners are always up to date with the latest brand and product training. Your goal is to facilitate successful communication of On’s brand history and innovative product technology to our customers in order to turn retail into On fans.
• Building and strengthening relationships with retail partners and local communities is in the DNA of this role. This will involve coordinating and executing trade marketing and selling events in close collaboration with internal commercial teams to amplify On’s brand E.g running or product test events.
• Acting as the hands on the ground and supporting the Marketing team by ensuring the highest quality of visual merchandising and POS installations to showcase On’s products.
• Taking initiative to engage, educate and manage freelance brand activation and VM team and supporting coordination or their work schedules.
• Administration of all of your activities in our CRM-Software. This is a small but crucial part of your contribution to your team.

YOUR PROFILE

• Typically 2-3+ years experience in brand activation, technical representation, retail, marketing, or events.
• Entrepreneurial and people-driven, with a passion for movement and strong ties to sports and community building.
• Strong knowledge of Berlin’s cultural and sport/movement communities; collaborate with specialists to design and deliver activations that resonate across Eastern Germany, with a key city focus on Berlin.
• Fluent German (C1+) and proficient English, essential for the regional scope of the role and as English is On’s shared professional language.
• Experienced in working closely with brand marketing teams to execute impactful campaigns.
• Passion & technical understanding for products and their visual merchandising in retail and events.
• Adept at stakeholder collaboration to ensure activations align with brand and business goals. Adaptable, hands-on, and solution-oriented in dynamic environments.
• Eager to attend global sales conferences and industry events.
• Committed to driving sales & marketing initiatives to reach targets.
• Excellent communication and relationship-building skills to excite partners and communities.
• Self-motivated, resourceful, and organized with strong project management abilities. Able to manage workload autonomously.
• Flexibility to work on weekends if needed.
• Embodies On’s 5 spirits (explore our career page for more). A true team player.