Creative Lead, Brand Experiences
OpenAI
Location
San Francisco
Employment Type
Full time
Location Type
Hybrid
Department
Go To Market
Compensation
- $295K • Offers Equity
The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
More details about our benefits are available to candidates during the hiring process.
This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.
About the Team
OpenAI’s mission is to ensure that artificial intelligence benefits all of humanity. The Marketing team helps shape how the world understands that mission, our products, and our technology by driving awareness, engagement, and adoption through strategic storytelling and creative expression.
At the core of this work is our in-house Creative Team, which brings OpenAI’s brand to life through clear, compelling, and human-centered visual communication across campaigns, content, and experiential moments. We partner closely with Research, Product, Comms, and Growth to translate complex AI concepts into accessible, resonant narratives. Grounded in audience insight and performance data, our work balances creative ambition with strategic impact - building trust, clarity, and meaningful connection at global scale.
About the Role
We’re looking for a Creative Lead, Copywriter on the Brand Experiences Team (BET) to lead some of OpenAI’s most defining and visible work - with a particular focus on a flagship research-driven experiential program and brand experiences. This role sits at the intersection of Research and Marketing, shaping how complex, long-horizon ideas are translated into clear, compelling, and culturally resonant experiences in the physical world.
This is a senior creative leadership role for someone who can set vision, establish narrative and creative direction, and guide work from early concept through execution. You’ll operate with a high degree of autonomy, act as a trusted creative partner to Research and Marketing, and raise the bar on craft, coherence, and ambition across BET’s experiential initiatives.
In this role you will:
Set and own the creative vision and direction for research-led experiential and campaign work
Translate complex research concepts into clear narratives, creative frameworks, and experiential expressions that resonate with broad audiences
Partner closely with Research, Marketing, Comms, Events, and Production to shape integrated, end-to-end brand experiences
Lead projects from early concept and creative strategy through execution, ensuring ideas remain strong as constraints emerge
Establish cohesive creative direction and higher standards of craft and clarity across physical, spatial, and campaign touch points
Provide senior creative leadership and judgment within projects, guiding designers, writers, agencies, and partners toward strong outcomes
Balance big-picture thinking with hands-on creative involvement, knowing when to direct and when to dive in
Navigate ambiguity, evolving inputs, and high-stakes environments with confidence and composure
You might thrive in this role if you:
Have 10+ years of experience in creative direction, brand, experiential, or multidisciplinary work, either in-house or at a top-tier creative studio
Have a demonstrated ability to set creative vision and lead complex, high-visibility initiatives, not just execute against briefs
Have a strong narrative and conceptual skills, with experience translating abstract or technical ideas into human-centered stories
Have experience partnering closely with researchers, engineers, or technical teams, with the credibility to challenge and collaborate
Are fluent across experiential, spatial, and campaign work, with an understanding of real-world production realities
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
Compensation Range: $295K