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Marketing Operations Specialist

Orca Security

Orca Security

Marketing & Communications, Operations
United States
Posted on Sunday, May 5, 2024

ABOUT US

Dive right in. Swim with our pod. At Orca, in the right environment and with the right team, talent has no boundaries. This team spirit, together with our drive to always aim high, has quickly earned us unicorn status and turned us into a global cloud security innovation leader. So if you’re ready to join an amazing team of people who inspire each other every day, now is the time to find your place in our pod.

We’re looking for driven and talented people like you to join our Marketing team and our mission to change the future of cloud security. Ready to dive in and swim with our pod?

Highlights:

  • High-growth: In just 4 years, we’ve reached milestones that take other companies a decade or more. In the last two years, we’ve doubled our employee count, tripled our customer count, and rapidly expanded our product capabilities.
  • Disruptive innovation: Our founders saw that traditional security didn’t work for the cloud—so they set out to carve a new path. We’re relentless pioneers who invented agentless technology and continue to be the most comprehensive and innovative cloud security company.
  • Well-capitalized: With a valuation of $1.8 billion, Orca is a cybersecurity unicorn dominating the cloud security space. We’re backed by an impressive team of investors such as Capital G, ICONIQ, GGV, and SVCI, a syndicate of CISOs who invest their own money after conducting their due diligence.
  • Respectful and transparent culture: Our executives pride themselves on being accessible to everyone and believe in sharing knowledge with the employees. Each employee has a place in shaping the future of our industry.

The Role:

Orca Security is seeking a Marketing Operations Manager to join our growing team. This role will help oversee both the company’s marketing operations program as well as its demand generation processes, bringing creative solutions for pipeline creation, improving ops/automation, and campaign attribution. Orca’s Marketing Operations Manager will be tasked with the day-to-day management of many of our digital marketing processes including email marketing, SFDC campaign creation/tracking, and lead lifecycle management. The role will work closely with our sales, BDR, and product groups in order to generate leads and drive customer acquisition.

Responsibilities:

  • Plan, direct, and coordinate marketing policies and programs that support our larger go-to-market efforts
  • Ensure timely lead follow up & tracking in coordination with BDR/SDR leadership
  • Maintain lead and opportunity lifecycle tracking within our automation tools and CRM
  • Collaborate with cross-functional teams including sales, product, and customer success to ensure alignment for marketing initiatives
  • Create engaging email marketing campaigns to nurture leads and promote product adoption
  • Analyze and report on marketing campaign and pipeline performance across the organization

Qualifications:

  • 4+ years related experience in marketing operations & demand generation
  • Strong understanding of digital marketing channels including email, web/SEO, and social media
  • Experience with marketing automation tools and CRMs like Salesforce
  • Exceptionally strong project management skills

Preferred Qualifications:

  • Experience with Marketo Engage
  • HTML/CSS skills
  • Adobe creative suite experience
  • Working CMS experience
  • Previous B2B SaaS software experience (cybersecurity is a plus too!)
  • Strong writing skills
  • Agility or Kanban project management experience
  • Experience working with marketing vendors

Work Environment:

  • Fully remote if not located in the Portland metropolitan area