Director of Product Marketing



Marketing & Communications, Product
Posted on Wednesday, July 3, 2024

✨ One platform, a whole world of opportunity

Right now, the best jobs are limited to people in a handful of the world’s wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.

When it comes to global employment, we walk the walk. We’re proof that companies don't need an office to create a highly-engaged culture. Since the company’s inception in January 2020, Oyster has:

🌏 Created a fully-distributed, vibrant team of 500+ employees across 60+ countries
👩‍💻Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs
🌈 Established a diverse leadership team and an employee base that’s 60% female
🏆 Achieved one of the highest employee engagement scores in its class
🦄 Raised $150 million in Series C funding at a valuation of over $1 billion!

Our momentum speaks to the power of global employment—and we’re just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so, we’d love for you to apply!

👩‍💻 The Role

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire (you?!) this role does require that you be based within +6 / -3 UTC.

Reporting to our SVP of Marketing, we are looking for a seasoned Product Marketing Director who can lead and grow a team of 4 senior ICs and build an innovative product marketing strategy to advance our differentiation while increasing monetization through multi-product go-to-market strategies.

What you'll do…

  • Coach, mentor, and expand a team of senior and lead product marketers.
  • Define the team's strategy, budget, hiring and OKR's.
  • Own our market and competitive intelligence plus product messaging and positioning to set new and existing products apart from the competition.
  • Drive go-to-market strategy for new products and solutions in close partnership with Product, Marketing, and Sales and oversee execution with a stellar team of PMMs.
  • Spearhead sales enablement strategy, including solution briefs, presentations, battle cards, data sheets, whitepapers, and sales playbooks.
  • Communicate the vision and value of new products to the sales team to facilitate the selling process.
  • Drive pricing strategy and execution in close partnership with the Executive, Product, Sales, Marketing, and Finance teams.
  • Strive for a “one-team” approach with Product, Sales and Marketing.

Core requirements

  • 10+ years in product marketing within B2B SaaS with a history of successful product launches and market growth initiatives.
  • 5+ years in leadership roles leading, coaching, and building high-performing Product Marketing teams.
  • 4+ years proven track record in crafting effective and innovative go-to-market strategies in a B2B SaaS OR HRTech environment.
  • Strong experience leading on competitive intelligence and positioning.
  • Deep experience in developing sales enablement materials.
  • Experience working in a multi-product environment, selling to a mid-market audience.
  • Willingness to roll your sleeves up, be hands-on, and lead by example.
  • A great communicator who can drive consensus and articulate recommendations to cross-functional partners.
  • Solid analytical capabilities.
  • A test-and-learn mentality, you understand results and focus on constant improvement using best practice.
  • [BONUS] Experience in HR tech.
  • [BONUS] Operating in a later stage VC-backed scaleup (Series C or/and D).

You'll also need

  • A reliable home internet connection (or be able to get one).
  • Fluent English language skills.

🦪 How we work together at Oyster

Our values guide the work we do, the decisions we make, and the culture that makes us special. We elevate talent. 🙌 We build trust. 🤝 We thrive together. 🌍

Our mission is to create a more equal world—one global hire at a time. Everything we do ladders up to our mission—and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work.

We embrace asynchronous communication and collaborative work—and we share how we work in the Oyster Public HQ —to help other global teams learn from our experiences.

💌 How YOU work

Different countries have different statutory benefits, different cultures have different norms, and different people have different needs! In order to best support and encourage our diverse team, we’ve created How YOU Work; a program of policies, practices, and perks to support your whole human experience as an employee at Oyster.

  • Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster.
  • Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more).
  • Mental health support: We consider your mental health a top priority. We offer access to Plumm, a mental well-being service, to support your mental health.
  • Wellbeing allowance: Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits catalogue here for inspiration.
  • Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction).
  • WFH stipend: $3000 stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!

✨ The best jobs should be available to everyone

At Oyster, we celebrate a variety of perspectives and experiences and we’ve intentionally built our product and our company with an inclusive, global mindset. We know from experience that people from underrepresented groups often don’t apply for roles they don’t feel they meet all the criteria for. We’re committed to elevating talent by creating a trust-based environment where we can all thrive together. So if you think you have what it takes, but don’t necessarily check every single box, please consider applying. We’d love to hear how you might contribute to our mission and our team.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email jobs@oysterhr.com with the subject line: Interview Accommodations.

Our available positions are published on our careers page and should you be invited to interview with us, our recruitment team will only ever contact you directly from an @oysterhr.com email address. We will never ask you to send us money as part of a job offer. If you receive a suspicious email relating to opportunities at Oyster from any other email domain where someone is claiming to be a part of our recruitment team, or are directed to anywhere other than www.oysterhr.com/careers to view our available jobs we encourage you to submit a report through our Compliance and Ethics Helpline.