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Senior Director of Growth Marketing

Reformation

Reformation

Marketing & Communications, Sales & Business Development
Culver City, CA, USA
Posted on Saturday, May 20, 2023

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Senior Director of Growth Marketing

Reformation is looking for a Senior Director of Growth Marketing to join the Ecommerce & Growth team, and continue scaling our growth marketing efforts. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Senior Director of Growth Marketing is responsible for balancing media investment with a strong sense of attribution, incrementality, and key performance indicators to support the top line revenue growth of Reformation. The role is highly cross-functional, and will partner closely with leaders across Ref to bring the brand to life in Reformation's digital landscape. The day-to-day will vary, but the right candidate is analytical, strategic, and curious with a desire to see the tangible impact of his or her efforts.

What You’ll Do:

  • Own and execute a highly analytical global paid media strategy with a focus on CPA, incrementality, and profitability at scale
  • Use existing marketing channels (SEM, paid social, display, video, etc) and identify new channels to scale customer acquisition to drive growth across Reformation’s direct business
  • Develop and manage the media investment budget, oversee global deployment of funds, and adjust budget allocations weekly to support key business objectives
  • Serve as a marketing analytics subject matter expert to develop robust reporting structures in partnership with Business Intelligence and Technical partners to unlock growth opportunities and media insights
  • Design experiments and tests for marketing channels to test incrementality and channel purpose to better inform future investment strategies
  • Assess marketing technology opportunities in partnership with Business Intelligence, Technology, and Finance partners
  • Collaborate with Brand and Creative partners to share performance insights to leverage in future campaigns
  • Communicate growth learnings, results, and best practices from campaigns to cross-functional teams
  • Maintain and further develop strong relationships with marketing partners at Meta, Google, Tiktok, etc
  • Build strong cross-functional relationships with Finance, Merchandising, Brand, and Creative to synthesize business insights into actionable strategies for the team
  • Leverage customer insights, and constantly monitor the competitive landscape and market conditions to identify opportunities and risks in order to adjust Reformation’s growth strategies and tactics

What You’ll Need:

  • 10+ years of growth marketing experience at Ecommerce companies
  • Demonstrated management of $25M+ media budgets through a mix of in-house and agency media buying
  • Proven knowledge of media mix, customer and lead targeting, and focus on profitable marketing deployment
  • Strong proficiency in Ecommerce analytics, CPA:LTV modeling, and ROI analysis
  • Subject matter expertise on marketing attribution
  • Strong understanding of marketing tech stack and growth marketing data
  • Expertise in mentoring and managing a high-performing team

Who You Are:

  • You are highly analytical and detail-oriented.
  • You are deeply curious and motivated to make products better.
  • You thrive in a fast-paced environment.
  • You are motivated, dynamic, strategic, and results-oriented.
  • You have the ability to go high and low. You can make high level strategic proposals supported by individual work and in-depth analysis.
  • You collaborate effectively with cross-functional teams, and cultivate relationships with business partners.
  • You have strong decision-making and prioritization skills to support business objectives.

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

CCPA disclosure notice here.