Who We Are:

Senior Director of Growth Marketing

Reformation is looking for a Senior Director of Growth Marketing to join the Ecommerce & Growth team, and continue scaling our growth marketing efforts. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Senior Director of Growth Marketing is responsible for balancing media investment with a strong sense of attribution, incrementality, and key performance indicators to support the top line revenue growth of Reformation. The role is highly cross-functional, and will partner closely with leaders across Ref to bring the brand to life in Reformation's digital landscape. The day-to-day will vary, but the right candidate is analytical, strategic, and curious with a desire to see the tangible impact of his or her efforts.

What You’ll Do:

• Own and execute a highly analytical global paid media strategy with a focus on CPA, incrementality, and profitability at scale
• Use existing marketing channels (SEM, paid social, display, video, etc) and identify new channels to scale customer acquisition to drive growth across Reformation’s direct business
• Develop and manage the media investment budget, oversee global deployment of funds, and adjust budget allocations weekly to support key business objectives
• Serve as a marketing analytics subject matter expert to develop robust reporting structures in partnership with Business Intelligence and Technical partners to unlock growth opportunities and media insights
• Design experiments and tests for marketing channels to test incrementality and channel purpose to better inform future investment strategies
• Assess marketing technology opportunities in partnership with Business Intelligence, Technology, and Finance partners
• Collaborate with Brand and Creative partners to share performance insights to leverage in future campaigns
• Communicate growth learnings, results, and best practices from campaigns to cross-functional teams
• Maintain and further develop strong relationships with marketing partners at Meta, Google, Tiktok, etc
• Build strong cross-functional relationships with Finance, Merchandising, Brand, and Creative to synthesize business insights into actionable strategies for the team
• Leverage customer insights, and constantly monitor the competitive landscape and market conditions to identify opportunities and risks in order to adjust Reformation’s growth strategies and tactics

What You’ll Need:

• 10+ years of growth marketing experience at Ecommerce companies
• Demonstrated management of $25M+ media budgets through a mix of in-house and agency media buying
• Proven knowledge of media mix, customer and lead targeting, and focus on profitable marketing deployment
• Strong proficiency in Ecommerce analytics, CPA:LTV modeling, and ROI analysis
• Subject matter expertise on marketing attribution
• Strong understanding of marketing tech stack and growth marketing data
• Expertise in mentoring and managing a high-performing team

Who You Are:

• You are highly analytical and detail-oriented.
• You are deeply curious and motivated to make products better.
• You thrive in a fast-paced environment.
• You are motivated, dynamic, strategic, and results-oriented.
• You have the ability to go high and low. You can make high level strategic proposals supported by individual work and in-depth analysis.
• You collaborate effectively with cross-functional teams, and cultivate relationships with business partners.
• You have strong decision-making and prioritization skills to support business objectives.

Benefits & Perks:

• Health, vision, and dental insurance for eligible employees
• Paid vacation, sick, holidays & volunteer time-off for eligible employees
• Mission based company + casual and entrepreneurial work environment
• Clothing discount, dog-friendly office, company events + parties and much more
• 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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