VP of Retail



Los Angeles, CA, USA
Posted on Thursday, August 10, 2023

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Vice President of Retail

We are looking for a strategic, results-oriented, and people-focused leader to oversee and continue to grow the retail function. Obsessed with creating a unique interaction between our employees, customers, and the Reformation brand, they will lead and direct all efforts required to achieve all Retail channel goals.

With 38 stores across the US, Canada, and the UK. Retail is a critical channel for future company growth. We currently have plans to continue to expand our retail fleet, with additional opportunities arising through unique real estate investments and pop-ups.

What You’ll Do:


  • Display a dedicated approach to motivate, develop and retain talent
  • Strategically position talent for future growth and expansion; build clear professional development plans and opportunities
  • Lead a growing retail team and fosters a people first, success-oriented, accountable environment
  • Bring an intense DEIB focus to all decisions, including talent acquisition and employee experience strategies to attract, train and promote a diverse workforce
  • Coach and develop direct and indirect reports. Empower team members with accountability and ownership.
  • Build, drive, and protect a rewarding and engaging culture; understanding what makes Ref unique along with an awareness of industry best practices. Constantly lead with a mentality of continuous improvement. Drive our values that reward, promote, and encourage high performance while ensuring we always do the right thing for our people.
  • Encourage a high level of trust and transparency across all levels and functions.
  • Build strong connection and foster cross functional relationships to drive engagement, communication and enhanced retail success
  • Work closely with the field team to ensure productive and positive working environments across all locations
  • Represent the needs and interests of the retail team and business at corporate and in the Leadership setting when making company decisions


  • Create a consistent in-store experience for customers across the retail field; Work with field leaders to ensure store experience meets expectations
  • Bring the brand to life in stores by partnership with our brand marketing and product design and merchandising team.
  • Work closely with Retail Development and Design teams to solidify the in-store design for both current and future Reformation doors.
  • Introduce higher touch experiences for our customers including clienteling, alterations, and VIP experiences
  • Identify future customer opportunities by understanding product and service requirements
  • Roll-out new store technologies that improve the customer experience with cross-functional teams


  • Work with Retail Ops team to ensure operations and logistics activities support in-store performance
  • Oversee all new store opens with cross-functional coordination and teamwide communication
  • Work with Retail Ops team to build and uphold seamless store operational procedures
  • Control channel expenses and maintain budgets on a monthly and annual basis
  • Effectively manage workforce hiring, scheduling and productivity across stores


  • Own and manage the retail P&L across all location
  • Leverage weekly business reports and analytics that offer fact-based summaries of performance and facilitate decision-making; understanding key performance indicators and correlating behaviors to impact each driver
  • Build business cases to support all new business ideas and retail extension opportunities
  • Partner, support and leverage the Real Estate Development, New Store Opening and Facilities teams to enhance the new store expansion process.
  • Maintain a company first mindset identifying and executing against the broader omnichannel business opportunities

Who You Are:

  • 15+ years of experience leading retail teams, with a clearly defined vision and passion for the retail experience.
  • 8 - 10 years of experience managing multiple geographies (international a big plus) and complex retail P&L.
  • A people first leader that understands how to motivate, inspire and hold teams accountable.
  • Super smart; able to evaluate and translate data into action.
  • Possess excellent problem solving skills and the ability to create and articulate how to turn any challenge into an opportunity.
  • Inspired by the evolution of the industry and store experience; adaptable and able to seamlessly lead through change.
  • Able to execute strategies quickly and effectively
  • Strong sense of accountability and ownership
  • Clear and concise communicator

What You’ll Need:

  • Ability to travel up to 50% - 75% of the time across the US and key international markets. This role will require someone to be in the stores, coaching and supporting teams. This translates to 3-4 days per week.

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

CCPA disclosure notice here.