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Senior Manager, Growth Marketing (Paid Search & Shopping)

Reformation

Reformation

Marketing & Communications, Sales & Business Development
Culver City, CA, USA
Posted on Friday, November 3, 2023

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Senior Manager, Paid Search & Shopping

Reformation is looking for a Senior Manager of Paid Search and Shopping to join our Growth Marketing team and continue scaling our Search & Shopping channels (including Performance Max, Standard Shopping, traditional Search campaigns, etc.). As a member of the Growth Marketing team, this role will play a crucial part in helping the organization realize wins in revenue growth and customer acquisition. The Senior Manager will be responsible for end-to-end ownership of Reformation’s Search and Shopping channels, including defining the global channel strategies; developing and executing upon a testing roadmap; managing daily spend and performance; evaluating third party tools; and agency management. While this role will be materially focused on our Search and Shopping channels, the role is also highly cross-functional, and you will partner closely with team’s across Reformation's ecommerce organization to maximize channel performance. The right candidate is highly analytical; strategic; highly knowledgeable about Google marketing channels & product feeds; and curious with a desire to see the tangible impact of his or her efforts.

What You’ll Do:

  • Own and execute the Search & Shopping channels’ strategy, with a focus on CPA, incrementality, and profitability at scale
  • Own Reformation’s product feed strategy and identify opportunities for improvement, both within the Google Ads ecosystem and with other channels that leverage feed-based advertising (e.g. Meta)
  • Develop, execute, and report on a prioritized testing roadmap for all key feed and keyword-based channels
  • Own global channel budgets and allocate towards growth centers (across sub-channels and geos), and adjust budget allocations on an ongoing basis to support key business objectives
  • Partner with internal and external teams to design and execute upon incrementality testing for the channel to improve Reformation’s ongoing understanding of channel performance
  • Assess technology and vendor opportunities (e.g. feed management vendors) in partnership with Growth Marketing and Ecommerce leadership to further improve channel performance and efficiency
  • Communicate growth learnings, results, and best practices from campaigns to the broader ecommerce team
  • Manage and further develop strong relationships with key external partners, including third party agencies as well as Google & Microsoft reps
  • Leverage customer insights, and constantly monitor the competitive landscape and market conditions to identify opportunities and risks in order to adjust Reformation’s growth strategies and tactics
  • Collaborate with Brand and Creative partners to share performance insights to leverage in future campaigns

What You’ll Need:

  • 6+ years of experience managing Paid Search and/or Shopping campaigns, with at least 3 years of experience specifically within ecommerce
  • Deep subject matter expertise in feed-based advertising and product feed management
  • Demonstrated management of multi-million dollar Search & Shopping budgets
  • Strong proficiency in Ecommerce metrics, such as ROAS, CAC, LTV:CAC ratios
  • Strong understanding of marketing incrementally and experience running incrementality tests
  • Experience managing and executing on cross-functional team projects with both internal and external stakeholders
  • Strong proficiency in spreadsheet software and experience with data visualization tools such as Looker or Tableau

Who You Are:

  • You are highly analytical and detail-oriented.
  • You are deeply curious and motivated to make products better.
  • You thrive in a fast-paced environment.
  • You are motivated, dynamic, strategic, and results-oriented.
  • You have the ability to go high and low. You can make high level strategic proposals supported by individual work and in-depth analysis.
  • You collaborate effectively with cross-functional teams, and cultivate relationships with business partners.
  • You have strong decision-making and prioritization skills to support business objectives

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

CCPA disclosure notice here.