Retail Marketing Manager



Marketing & Communications, Sales & Business Development
Culver City, CA, USA
Posted on Saturday, January 27, 2024

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Retail Marketing Manager

The Retail Marketing Manager will support and implement the company’s retail marketing strategy across new and existing markets. This position will report directly to the Director of Brand Marketing.

What you’ll do:

  • Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space
  • Develop and execute local/regional marketing initiatives for stores that align with overall brand strategies and business product priorities
  • Act as liaison and partner with retail teams and corporate marketing by maintaining regular communication with Retail HQ and field teams
  • Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors
  • Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more
  • Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams
  • Execute paid and lease required advertising and center activations
  • Ideate and develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets
  • Maintain pulse on industry best practices for in-store marketing as well as performance benchmarking with best-in-class brands

What you’ll need:

  • Bachelor's degree in related field
  • Minimum of 5 years marketing experience (retail marketing experience is a plus)
  • Strong attention to detail, organizational and project management skills
  • Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
  • Ability to self-direct, balance multiple responsibilities and flex to changing business needs
  • Exceptional written and verbal communication skills
  • Experience with budget management and forecasting
  • Must be able to work in a fast-paced environment with smart, creative and focused colleagues
  • Strong Computer Skills: Word, PowerPoint, Excel, & Asana

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

CCPA disclosure notice here.