Who We Are:

Influencer Marketing, Senior Manager

Reformation is looking for a highly motivated, analytical individual to lead our influencer marketing initiatives. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Influencer Marketing Senior Manager will be responsible for developing and scaling our program, nurturing relationships with current partners, and building new relationships with influencers and agencies with an eye towards scaling the channel’s impact. The ideal candidate balances strategic creative insights with the analytical prowess to create campaigns that drive brand awareness and product consideration. The role is highly cross-functional, and will partner closely with leaders across Ref. The day-to-day will vary, but the right candidate is analytical, strategic, and curious with a desire to see the tangible impact of his or her efforts.

What you’ll do:

• Own Reformation’s influencer campaigns and programming from ideation through execution to support brand awareness and product consideration
• Serve as the primary point of contact when executing influencer campaigns and programs for internal partners and external agencies
• Manage influencer and content creator budgets, negotiate contracts and paid activations, maintain rate cards against budget forecasts, and communicate usage rights and timelines
• Establish and maintain strong relationships and talent pipelines with influencers and content creators to support Reformation’s product growth strategy
• Manage influencer content brief and approval process to ensure all requirements for deliverables are met, approved, and utilized in an efficient manner
• Analyze campaign performance against established KPIs to provide performance insights to key stakeholders and scale programs
• Maintain an understanding of influencer marketing landscape, tools, new functionality, and innovation with an eye for future growth

What you’ll need:

• 7+ years experience in influencer strategy and execution
• Subject matter expertise of influencers, contract negotiation, platforms, and digital marketing tactics
• Experience managing a sizeable marketing budget and campaigns from execution to completion
• Proven ability to develop meaningful influencer relationships that result in authentic campaigns
• A strong understanding of and passion for the Reformation brand, product, customer and mission
• Experience supporting innovative marketing plans with defined objectives on a global scale

Benefits & Perks:

• Health, vision, and dental insurance for eligible employees
• Paid vacation, sick, holidays & volunteer time-off for eligible employees
• Mission based company + casual and entrepreneurial work environment
• Clothing discount, dog-friendly office, company events + parties and much more
• 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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