Sr. Director of Global Sales



Sales & Business Development
Culver City, CA, USA
Posted on Thursday, February 29, 2024

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Sr. Director of Global Sales:

As the Director of Global Sales you will be responsible for the growth of our wholesale business, crafting the strategy and owning the implementation. This is a cross-functional role that will require collaboration with many different teams across multiple geographies. This individual will be responsible for providing support and direction to our external partners, effectively communicating the brand vision and bridging communication with internal teams.

What You’ll Do:

  • Develop and execute a comprehensive sales strategy to drive wholesale revenue growth and increase market share, leveraging data and analytics to build key distribution & product strategies
  • Develop, manage and negotiate all open to buy budgets to meet company sales targets (internal and external)
  • Build and maintain on-the-ground relationships with key partners in our target markets, generating brand excitement and organic demand that leads to profitable growth
  • Work internally and externally to ensure key strategic brand objectives are cascaded and executed online and in stores
  • Maintain key cross functional relationships including Buying, Merchandising, Design, Planning, and Operations teams
  • Analyze sales data, market trends, and customer feedback to identify opportunities and make informed business decisions
  • Create, analyze and interpret reporting to develop, present and execute strategic actions to drive performance
  • Lead all sales and on-the-ground operations in support of the wholesale channel

Who You Are:

  • At least 10+ years of experience in sales & merchandising, international experience a plus
  • Deep knowledge of the wholesale fashion industry, including buyer relationships, market dynamics, and retail trends
  • Exceptional in negotiation, communication, and interpersonal skills
  • Analytical mindset with the ability to interpret sales data, market trends, and consumer insights to drive sales strategies
  • Exceptional in building and maintaining effective cross functional relationships
  • Experienced in leading a sales team
  • Proven track record of success in establishing and growing wholesale business lines through a variety of partners including specialty retailers and major department stores, US and internationally
  • Ability to travel as needed to customers, trade shows, market weeks, etc

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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