Associate Director of Celebrity + VIP Relations



Los Angeles, CA, USA
Posted on Tuesday, June 25, 2024

Who We Are:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

Associate Director of Celebrity + VIP Relations:

Reformation is looking for a highly motivated, relationships-oriented individual to lead our VIP, Influencer, and Affiliate marketing initiatives. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Celeb + VIP Associate Director will be responsible for developing and scaling our gifting programs, nurturing relationships with current partners, and building new relationships with talent and agents with an eye towards growing Reformation’s global presence. The ideal candidate is a brand evangelist and natural relationship builder.

What You’ll Do:

  • Execute Reformation’s celebrity and influencer campaigns and programming from ideation through execution to support brand awareness and product consideration
  • Serve as the primary point of contact when executing celebrity and influencer campaigns and programs
  • Manage influencer and content creator budgets, negotiate contracts and paid activations, and communicate usage rights and timelines
  • Establish and maintain strong relationships and talent pipelines with celebrities, influencers and stylists to support Reformation’s growth strategy
  • Drive organic placements with talent for the brand
  • Establish the brand on key affiliate platforms such as ShopMy and scale the program to be a meaningful lever of our influencer strategy
  • Maintain an understanding of influencer marketing landscape, tools, new functionality, and innovation with an eye for future growth

What You’ll Need:

  • 7-10 years experience in VIP strategy and execution
  • Subject matter expertise of influencers, contract negotiation, and platforms
  • Experience managing a sizeable marketing budget and campaigns from execution to completion
  • Proven ability to develop meaningful relationships that result in authentic campaigns and placements
  • A strong understanding of and passion for the Reformation brand, product, customer and mission
  • Experience supporting innovative marketing plans with defined objectives on a global scale

Who You Are:

  • You have strong communication skills, and a passion for building authentic relationships
  • You are established and well-connected to VIP and celebrity network
  • You are deeply curious and motivated to make things better
  • You thrive in a fast-paced environment
  • You collaborate effectively with cross-functional teams and external business partners
  • You have strong decision-making and prioritization skills to support business objectives

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more
  • 401K with company match

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

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