Who We Are:

International Digital Growth Manager - London

International expansion is one of Reformation’s core pillars for growth. The International Digital Growth Manager will be pivotal in driving Reformation’s global ecommerce success, ensuring new market entries feature a top-tier, highly localized online experience that reflects the essence of the Reformation brand and delivers an outstanding customer journey. This role requires a strategic thinker who excels in data analysis and turning insights into action, thrives in ambiguous environments, and has a passion for the fashion industry. The ideal candidate will be exceptional at tackling complex problems, synthesizing and communicating key takeaways to stakeholders, and collaborating across multiple functions and geographies.

What you’ll do:

Strategy

• Champion international growth by developing and implementing data-driven strategies that optimize the customer journey across marketing, product, and post-purchase touchpoints, ensuring a cohesive and exceptional customer experience
• Work closely with the ecommerce team to first identify opportunities to localize the customer journey, then implement functionality, and support testing and measurement plans of activities
• Alongside the HQ growth team, monitor paid investment to ensure dollars spent reflect wider strategy and profitability goals
• Develop and implement strategies for cross-channel integration, benefitting from the synergy between our ecommerce business and expanding retail fleet to enhance the overall customer experience and drive growth
• Build robust business cases for international optimizations with measurable objectives / goals, and clear ROI analysis
• Proactively seek opportunities to improve customer satisfaction, boost NPS scores, and act on customer feedback to address and resolve issues.
• Foster innovation by staying current with industry trends and emerging technologies, and incorporating them into Reformation’s digital strategy to drive growth and competitive advantage.

Insights & Reporting:

• Provide rigorous reporting and analysis to illuminate drivers of success and areas of opportunity for the international ecommerce business
• Take ownership of international KPIs, building scalable analyses to identify optimizations and untapped opportunities. KPis that will be critical for success include new customer growth, ROAS, conversion, site traffic, AOV, NPS, and cross channel shopping
• Develop and maintain reports / dashboards on areas impacting the international business, ensuring reports are relevant, accurate, and help the team identify successes and opportunity areas as well as next steps
• Support international analytics implementation - identify where the gaps in data are and work in conjunction with the BI team to facilitate implementation

Project Management/ Cross-functional Collaboration

• Work closely with technology, marketing, customer service, logistics, product, and design teams to ensure alignment on international projects
• Coordinate with various stakeholders to prioritize projects and allocate resources effectively
• Manage multiple projects, ensuring timely delivery and alignment with business objectives

What you’ll need:

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• 5+ years of experience in eCommerce management, preferably in the fashion industry.
• Strong data analysis skills with proficiency in tools such as Google Analytics, Excel, Looker, and other data visualization tools.
• Excellent problem-solving skills and ability to thrive in a fast-paced, ambiguous environment.
• Strong project management skills and attention to detail.
• Highly collaborative and enjoy working in a team environment across multiple functions and geographies.
• Strong sense of accountability and ownership
• Be adaptable and flexible, picking up projects and providing support where required, demonstrating a willingness to shift focus as priorities change

Benefits & Perks:

• Paid vacation, holidays & volunteer time-off for eligible employees
• Mission based company + casual and entrepreneurial work environment
• Pension with company match
• Clothing discount

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status