Marketing Director, Owned Channels & SEO



Marketing & Communications
Seattle, WA, USA
Posted on Friday, August 4, 2023

Job Description:

Remitly is on a mission to transform the lives of immigrants and their families by providing the most trusted financial products and services on the planet. Since 2011, we have been tirelessly delivering on our promises to immigrants sending their hard earned money home. Today, we are reimagining international payments at scale and building new products to create deeper relationships with our customers and their loved ones across the globe. Join over 2,700 employees across 10 offices who are growing their careers while having a positive impact on people globally.

About the Role:

We are seeking an experienced individual to take on the role of Director of SEO and ASO. In this leadership position, you will be responsible for not only developing and executing comprehensive strategies for improving our organic traffic and app store performance, but also for managing and developing a team of SEO and ASO specialists. Your expertise in people management will be crucial in ensuring the growth and success of our digital presence.

You Will:

  • Team leadership and development: Lead, mentor, and inspire a team of SEO and ASO specialists, fostering a collaborative and high-performance work culture. Provide guidance, set clear goals, and conduct regular performance evaluations to ensure team members' professional growth and development.

  • Strategy development and implementation: Work closely with your team to develop and execute cutting-edge SEO and ASO strategies that align with our business objectives. Guide them in identifying the right tools and vendors to support the growth of our SEO and ASO programs.

  • Performance analysis and optimization: Utilize data analytics tools to assess the effectiveness of SEO and ASO efforts. Collaborate with your team to identify areas for improvement and develop actionable plans to enhance our digital presence and app performance.

  • Content SEO and High-Quality Content: Oversee the Content SEO efforts to create valuable, relevant, and user-friendly content that aligns with search engine algorithms and best practices. Collaborate with the content team to develop high-quality, informative, and engaging content across various digital platforms.

  • Competitor analysis and industry insights: Lead the team in conducting regular competitor analysis to identify opportunities and industry trends. Utilize these insights to position our digital assets competitively and make informed strategic decisions.

  • Budget management: Manage the SEO and ASO budget effectively, allocating resources to projects that will have the greatest impact on our online presence and app rankings.

You Have:

  • People management experience: Minimum of 8 years of experience in SEO and ASO, with a significant portion spent in managing and developing teams.

  • Ability to think strategically and translate business goals into actionable SEO and ASO strategies.

  • Strong analytical abilities, with the capability to interpret data, draw insights, and make data-driven decisions.

  • Technical knowledge: Understanding of technical SEO elements, app store guidelines, and Content SEO best practices, ensuring optimal performance across important focus areas.

  • Passion for developing teams and driving meaningful impact through SEO and ASO, we encourage you to join our team and contribute to our continuous growth and success.

Our Benefits

  • Flexible time off

  • Health, dental, and vision benefits + 401k plan with company matching

  • Company contributions to your HSA or FSA plan, if you choose one

  • Employee Stock Purchase Plan (ESPP) available for eligible employees

  • Continuing education and corridor travel benefits

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer

Compensation Details. The starting base salary range for this position is typically $160,000-$200,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.