Director, Lifecycle Marketing



Marketing & Communications
Seattle, WA, USA
Posted on Saturday, October 28, 2023

Job Description:

Job Description:

Remitly is on a mission to transform the lives of immigrants and their families by providing the most trusted financial products and services on the planet. Since 2011, we have been tirelessly delivering on our promises to immigrants sending their hard-earned money home. Today, we are proud to have served millions of customers globally with Remitly and our newly launched Passbook app to provide immigrants access to banking. We strive daily to meet our promise to our customers by building peace of mind in everything we do. Join over 2,200 employees across 8 offices who are growing their careers while having a positive impact on people globally.

About the Role:

We are seeking a Director of Lifecycle Marketing to join our dynamic marketing team. In this role, you will set the vision for global customer lifecycle marketing, and build a cutting-edge program that engages, converts and retains customers throughout their journey. You will also oversee our referral program.

You Will:

  • Develop and implement a comprehensive global customer lifecycle marketing strategy, to engage, convert and retain customers throughout their journey.
  • Lead and optimize our referral program, including incentives and rewards, to encourage customers to refer new clients, thus expanding our customer base.
  • Collaborate with cross-functional teams to align marketing efforts with the overall business objectives
  • Lead a culture of constant and rigorous experimentation to test and optimize marketing strategies.
  • Stay up-to-date with industry trends and emerging technologies to build a world-class program.
  • Create personalized and scalable marketing strategies to deliver a great customer experience
  • Oversee the development of targeted email marketing, in-app messaging, and other communication channels for our global customer base.
  • Monitor and analyze key performance metrics globally to assess the effectiveness of lifecycle marketing efforts.
  • Make data-driven recommendations for improvement and report regularly to the executive team.
  • Lead, mentor, and develop a high-performing global lifecycle marketing team.

You Have:

  • 10+ years of proven experience in marketing, with a focus on global customer lifecycle marketing for consumer brands
  • Proficiency in using customer analytics and marketing automation tools.
  • Strong leadership and team management skills.
  • Exceptional communication and interpersonal skills.
  • Results-oriented mindset with a strong commitment to data-driven decision-making.

Our Benefits:

  • Flex paid time off
  • Health, dental, and vision benefits + 401k plan with company matching
  • Employee Stock Purchase Plan
  • Company contributions to your HSA or FSA plan, if you choose one
  • Continuing education and corridor travel benefits

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental senior at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharged/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer

Compensation Details: The starting base salary range for this position is typically $146,000- $190,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. Remitly is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.