Sr. Director, Product Marketing



Marketing & Communications, Product
Canada · United States · Remote
Posted on Saturday, May 11, 2024
Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service.
As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex and nuanced customer challenges. Replicant's AI platform allows consumers to engage in natural conversations across voice, messaging and other digital channels to resolve their customer support issues, without the wait, 24/7. We are now leading the way in using Large Language Models (LLMs) to transform customer service- again.
If you're excited by AI, ChatGPT, LLMs and want to make an impact with other great technologists and strong go-to-market leaders, then look no further. We've grown our team by 3x, increased revenue by 4x, and were named a top enterprise AI company by The Information. We currently serve Fortune 500 customers, run millions of AI calls per month in production, and are increasing our footprint globally.
Replicant is looking for a full stack product marketing leader to drive the strategic direction of our business, partnering with leaders across teams to inform product development, go-to-market strategy, and category design.
The Sr. Director, Product Marketing will lead as a player-coach to develop product marketing excellence at Replicant, and play a mission-critical role in accelerating revenue growth and establishing our company as the leader in Conversational AI. This position will report to the Chief Marketing Officer.

What You'll Do

  • Lead a World Class Team: Coach, mentor, and inspire a high-performing team of product marketing professionals, fostering a collaborative and results-driven environment.
  • Refine our Positioning and Messaging: Lead overall positioning and messaging development, including category definition, overall value proposition, product messaging, and technical messaging.
  • Orchestrate Market-Defining Product Launches: Lead launches that cut through the noise and further differentiate Replicant’s offering vs. competitors.
  • Develop and Execute GTM Strategy: Determine which market segments, industries, use cases and personas Replicant should prioritize, and drive end-to-end execution of our GTM in focus segments - including messaging, positioning, launch planning, and sales enablement.
  • Oversee Pricing and Packaging: Determine how to best commercialize our offerings to reduce sales cycle friction, increase value for customers, and accelerate growth for Replicant.
  • Empower Sales to Win More Deals: Support sales on top accounts and high-impact deals with custom decks, demos, and messaging where needed.
  • Enable Customer-facing Teams: Enable SDRs, sales reps, and CSMs to achieve their goals through high-impact messaging, content, collateral, and training.
  • Augment our Competitive Positioning: Increase win rate vs. competitors by managing a competitive enablement program and maintaining up-to-date positioning and messaging vs. top competitors.
  • Serve as Voice of the Customer: Build deep working relationships with customers and prospects to develop a rich understanding of market needs and where Replicant can drive value.

What You'll Bring

  • Exceptional leadership and team management skills, with a track record of building and developing high-performing teams.
  • Experience working with geographically distributed teams is ideal, but not required.
  • Passion - for our mission, for marketing as a craft, for developing your team, and for your own personal growth.
  • Deep empathy for customers, with proven ability to adapt how you communicate to best reach and engage your audience. Experience working within a sales-led GTM motion.
  • Excellent verbal and written communication skills.
  • Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions.
  • Ability to thrive in a scrappy, ambiguous, dynamic, low-ego environment.
For all full-time employees, we offer:
🏠 Remote working environment that respects time zone differences
💸 Highly competitive salaries, equity, and for US Employees, a 401(k) plan
🏥 Top of the line healthcare (medical, vision, and dental)
🏋️ Health and Wellness Perk
🖥️ Equipment Stipend
🌴 Flexible vacation policy
✈️ Amazing team trips & offsites where you can find our CEO baking bread for the team
🌺 Replicants are eligible for a 5-week sabbatical after being at the company for 4.5 years
Our Values
Replicant has three core values. It is critical that everyone who joins the team feels excited and moved by these values as every new team member makes an impact on our culture.
Blade Runners: We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team.
Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do.
Självdistans (Self-Distance): Självdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own.