We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched hospitality, and a passion for our communities. Our Snoozers bring their authentic selves to work every day. This allows us to serve our Guests through genuine care and radical hospitality.

Joining Snooze means joining a team that disrupts the ordinary. Our menu is built on responsibly sourced ingredients—cage-free eggs, respect for animal welfare, and no added hormones or antibiotics—and bold ideas that energize Snoozers and Guests alike. Our impact goes beyond the plate, we’ve invested over $1M into local communities and created inclusive, vibrant spaces for the neighborhoods we serve.

We know that, just like pancakes, our people are better with passion, purpose, and pride. Here, you’ll find more than a job. You’ll find a place to fuel your future, be celebrated for who you are, and help us make mornings brighter, bolder, and better for everyone. Will you join us?

The Director of Digital Marketing will play a key role in driving Snooze’s digital strategy and marketing technology initiatives as a critical part of the Snooze Marketing Team. This role will be responsible for keeping Snooze at the forefront of all things digital marketing technology to help drive overall brand awareness and restaurant traffic, ultimately amplifying the Snooze story. The Director of Digital Marketing will be responsible for creating an ongoing vision and Marketing technology architecture in a rapidly evolving environment. Leveraging Snooze’s current technology stack across Punchh loyalty, the Snooze App, Yelp, OLO as well as understanding current and future payment processors will be essential to optimizing Snooze’s technology experience for Snoozers and guests. Also, at the heart of this role will be leveraging the use of Snooze’s first party owned guest data to inform both strategy and tactical plans across all platforms but with heavy emphasis on driving My Snooze BennyFits loyalty strategy, optimization, and acquisition. This role reports to the EVP, Marketing.

This role will also be required to lead in the planning, execution, and day-to-day management across all digital platforms like SEO, SMS and the management of Snooze’s websites. Tracking performance via Google Analytics, and have experience using tools like various email service providers, online ad platforms, and content management systems are important to the day-to-day aspects of the job.

This role will require a passion for marketing innovation and growing Snooze’s digital technology acumen, the ability to adapt to the fluid needs of a business experiencing significant growth, possess critical thinking skills and thought leadership within the digital landscape. An excitement around leading and developing others. As well as having a high degree of collaboration with internal partners like IT, Operations and with external partners will be critical to the day-to-day aspect of the role. In addition, the willingness and ability to think at a strategic level while operating with an entrepreneurial mindset to get the job done with limited resources. This role will be instrumental in building an iconic breakfast experience!

Taking on the role of Director of Digital Marketing isn’t just about bacon and pancakes. The responsibilities of this position include:

· Omnichannel Growth & Conversion: Lead the strategic roadmap for SEO and Paid SEM to drive brand awareness, while aggressively optimizing the online ordering conversion funnel and mobile app functionality to maximize guest acquisition and media ROI.

· Retention, Loyalty & Profitability: Oversee the lifecycle marketing ecosystem—including Email, SMS, Push Notifications, and Loyalty—utilizing data-driven segmentation to increase guest frequency and ensure the long-term profitability of reward programs.

· Strategic MarTech Integration: Collaborate closely with the technology team to make critical marketing stack decisions, ensuring all digital tools are seamlessly integrated to support effective, high-scale marketing operations and a frictionless guest experience.

· Data-Driven Accountability: Partner with the analytics team to architect comprehensive dashboards and KPIs that provide real-time visibility into the effectiveness of digital channels, conversion rates, and the impact of total media spend.

· Strategy, System, and Leadership: Build the system for Digital Marketing (processes, tech stack, and operating rhythms), set the strategy that achieves the brand’s vision and traffic goals, and provide leadership to the team and partners who execute the work

Other tasks, duties, and responsibilities as assigned to meet Snooze’s business and operational goals and priorities

This role comes with some sweet perks! See below:

· Competitive Annual Snooze Incentive Bonus Program

· Snooze equity program eligibility immediately upon hire or after one year in role

· Competitive Health, Dental, Vision, Pet and Accident Insurance Plans with employer contribution

· Employer Paid Short Term Disability and Life insurance benefits

· 401k/Roth 401k Plans

· Snooze Work Hard, Play Hard Days (Unlimited Time off Program)

· Five (5) paid sick days within a calendar year (up to 48 hours)

· Paid Holidays (RSC Holiday Schedule), Birthday and Snooze Anniversary Date

· Snooze Cell Phone and Internet Reimbursements

· Snooze Meal Benefits for Yummy Snooze Food

· Other benefits including field trips, community engagement, and personal and professional growth

If this is the right role for you, you must possess the following skillsets:

· You have the business acumen and experience to see the bigger picture and set strategy while being able to get the day-to-day tactical aspects of the job done.

· Ability to provide ongoing, strategic leadership and insight into new emerging trends, technology, and optimization tools to inform a best-in-class approach.

· Ability to motivate, influence and collaborate with internal constituents, agency partners, technology partners and brand team.

· Ability, desire, and passion for leading, managing and developing others in their Snooze journey.

· Data is something you embrace; you know how to use it to validate hypotheses and fold it into your plans.

· Intellectual curiosity and desire to always be learning in this space, as well as an entrepreneurial spirit!

· Excellent written and oral communication skills, as well as organizational and time management skills.

· Excellent presentation skills; development of presentation content and delivery in front of a mixed crowd.

· Problem solving skills and ability to present solutions for organization and efficiency.

· Aptitude to quickly master new business environment.

· Demonstrated ability to manage a project to provide deliverables within specified timeframe.

· Strong relationship-building and communications skills when working with peers, director reports and Snoozers.

· Ability to multi-task and prioritize tasks based on workload.

· Extensive expertise in Microsoft Office Suite: Word, Excel, and PowerPoint.

· Experience using Google Analytics and SendGrid or some other 3rd party email platform.

· A positive and upbeat attitude – always.

· Ability to have fun, dance, and laugh under/during stressful situations (yes, seriously).

· 7+ years of relevant experience within an agency, marketing firm or client-side marketing department is desired. (extra credit if the experience is in the hospitality sector)

· 5+ years leading a team of direct reports or managing several contracts based positions

· Bachelor’s degree level education in Marketing or like-minded degree or certification

· Must be authorized to work in the United States

· Must have the stamina to work 45 to 55 hours per week

· Travel required for this position is approximately 10% and you must be able to travel for up to 5 days at one time (air, car, bus. Train, and weekend travel all required)

· Home base is in Denver, CO at the Snooze Restaurant Support Center (3 days a week required in office)

Denver area base salary range: $120,000-$150,000 per year

The base salary range above represents the low and high end of the Snooze salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Snooze’s total compensation package for employees.

At Snooze, we encourage Snoozers and Guests to show up as their true, authentic selves – because everyone has a seat at our table. We celebrate individuality and encourage our Snoozers to be their best selves every day. As a result, Snooze is proud to be an Equal Opportunity Employer. In accordance with applicable federal, state, and local laws, it is the policy of Snooze to recognize the essential rights of all applicants and Snoozers as individuals and to recruit, hire and promote the best-qualified person to do a particular job without regard to race, religion, sex, age, disability, national origin, or other protected classes. Our only consideration in selecting a person for a job is the person’s ability to perform the job in question.

The physical demands described are representative of those that must be met by a Snoozer to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship! This description is proprietary and confidential to Snooze HoldCo Inc.