Digital Marketing Manager
Snooze
Our Snooze Story
We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched hospitality, and a passion for our communities. Our Snoozers bring their authentic selves to work every day. This allows us to serve our Guests through genuine care and radical hospitality.
Joining Snooze means joining a team that disrupts the ordinary. Our menu is built on responsibly sourced ingredients—cage-free eggs, respect for animal welfare, and no added hormones or antibiotics—and bold ideas that energize Snoozers and Guests alike. Our impact goes beyond the plate, we’ve invested over $1M into local communities and created inclusive, vibrant spaces for the neighborhoods we serve.
We know that, just like pancakes, our people are better with passion, purpose, and pride. Here, you’ll find more than a job. You’ll find a place to fuel your future, be celebrated for who you are, and help us make mornings brighter, bolder, and better for everyone. Will you join us?
What does your role bring to the table?
The Digital Marketing Manager supports the execution, optimization, and performance of Snooze’s digital channels. This role focuses on day-to-day activation across loyalty, lifecycle, paid media, SEO, online ordering, and emerging sales platforms. Working closely with the Director of Digital Marketing, this role ensures campaigns are flawlessly executed, insights are surfaced quickly, and Snooze’s digital presence remains best-in-class. This role reports to the Director of Digital Marketing.
The Position Specifics
Taking on the role of Digital Marketing Manager isn’t just about bacon and pancakes. The responsibilities of this position include:
· Loyalty & Lifecycle Execution: Own the loyalty promotion calendar and offer creation, overseeing the end-to-end execution of Email, SMS, and Push campaigns to drive program efficiency and guest frequency.
· Paid Media & SEO Oversight: Drive the performance of channel in close collaboration with our agency partners across Google Ads, Meta, and Yelp. You will be responsible for weekly performance always looking for optimizations to improve engagement and efficiency.
· Online Ordering Optimization: Drive the performance of online ordering by directly analyzing guest behavior and optimizing the conversion funnel to maximize digital revenue and remove friction points.
· Sales Channel Innovation: Research and spearhead the onboarding of new revenue-generating channels to diversify the marketing mix and capture new guest segments.
· Performance Analysis: Track and report on key metrics across all digital channels and promotions, providing the Director with actionable insights to refine tactics and ensure channel profitability.
· Strategy, System, and Leadership: Build the system for Digital Marketing execution, support strategic planning, and contribute leadership across cross-functional initiatives.
· Other tasks, duties, and responsibilities as assigned to meet Snooze’s business and operational goals and priorities
The Bennie-Fits
This role comes with some sweet perks! See below:
· Competitive Annual Snooze Incentive Bonus Program
· Snooze equity program eligibility immediately upon hire or after one year in role
· Competitive Health, Dental, Vision, Pet and Accident Insurance Plans with employer contribution
· Employer Paid Short Term Disability and Life insurance benefits
· 401k/Roth 401k Plans
· Snooze Work Hard, Play Hard Days (Unlimited Time off Program)
· Five (5) paid sick days within a calendar year (up to 48 hours)
· Paid Holidays (RSC Holiday Schedule), Birthday and Snooze Anniversary Date
· Snooze Cell Phone Reimbursements
· Snooze Meal Benefits for Yummy Snooze Food
· Other benefits including field trips, community engagement, and personal and professional growth
Is this role the right fit for you?
If this is the right role for you, you must possess the following skillsets:
· You have the business acumen to execute while thinking strategically.
· You collaborate well across teams and partners.
· You embrace data and use it to refine and optimize.
· You have strong communication and organization skills.
· You maintain a positive attitude—even under pressure!
· Ability to have fun, dance, and laugh under/during stressful situations (yes, seriously)
Let’s Talk Prerequisites! (Education, Credentials, and Experience)
· 3+ years of digital marketing experience (hospitality a bonus)
· Experience with ESPs, SMS tools, paid media platforms, and analytics
· Bachelor’s degree or equivalent
· Must be authorized to work in the United States
Let’s Get Physical (Additional Requirements)
· Must have the stamina to work 45 to 55 hours per week
· Travel required for this position is approximately 10% and you must be able to travel for up to 5 days at one time (air, car, bus. Train, and weekend travel all required)
· Home base is in Denver, CO at the Snooze Restaurant Support Center (3 days a week required in office)
The Nitty Gritty Details:
Denver area base salary range: $80,000-$100,000 per year
The base salary range above represents the low and high end of the Snooze salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Snooze’s total compensation package for employees.
At Snooze, we encourage Snoozers and Guests to show up as their true, authentic selves – because everyone has a seat at our table. We celebrate individuality and encourage our Snoozers to be their best selves every day. As a result, Snooze is proud to be an Equal Opportunity Employer. In accordance with applicable federal, state, and local laws, it is the policy of Snooze to recognize the essential rights of all applicants and Snoozers as individuals and to recruit, hire and promote the best-qualified person to do a particular job without regard to race, religion, sex, age, disability, national origin, or other protected classes. Our only consideration in selecting a person for a job is the person’s ability to perform the job in question.
The physical demands described are representative of those that must be met by a Snoozer to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship! This description is proprietary and confidential to Snooze HoldCo Inc.