Social and Communications Manager
Snooze
Marketing & Communications
Denver, CO, USA
USD 80k-100k / year + Equity
Our Snooze Story
We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched hospitality, and a passion for our communities. Our Snoozers bring their authentic selves to work every day. This allows us to serve our Guests through genuine care and radical hospitality.
Joining Snooze means joining a team that disrupts the ordinary. Our menu is built on responsibly sourced ingredients—cage-free eggs, respect for animal welfare, and no added hormones or antibiotics—and bold ideas that energize Snoozers and Guests alike. Our impact goes beyond the plate, we’ve invested over $1M into local communities and created inclusive, vibrant spaces for the neighborhoods we serve.
We know that, just like pancakes, our people are better with passion, purpose, and pride. Here, you’ll find more than a job. You’ll find a place to fuel your future, be celebrated for who you are, and help us make mornings brighter, bolder, and better for everyone. Will you join us?
What does your role bring to the table?
The Social & Communications Manager is responsible for shaping how Snooze shows up in culture across social media, earned media, and creator partnerships. Reporting to the Director of Brand Marketing, this role moves beyond traditional social media management to help build a content-driven brand engine that drives relevance, engagement, and brand love. They serve as the connective force across social, PR, and influencer channels, ensuring Snooze is expressed with a consistent, compelling, and unmistakably human voice across every touchpoint. This individual leads the execution of social and content initiatives, guides PR agency partnerships, and develops influencer relationships that amplify the brand in authentic, culturally relevant ways. They translate cultural insights and trends into content people want to watch, share, and engage with, turning moments from our restaurants and communities into meaningful storytelling. Success in this role requires strong creative instincts, a deep understanding of internet culture, and the ability to move fluidly between planning, execution, and real-time content creation in a way that keeps Snooze culturally relevant. At Snooze, this role helps ensure we don’t just participate in culture, we help shape it.
The Position Specifics
Taking on the role of Social & Communications Manager isn’t just about bacon and pancakes. The responsibilities of this position include:
Integrated Channel Leadership & Brand Voice:
- Develop and lead a holistic strategy across social media, email, PR, and influencer channels to drive brand relevance and restaurant traffic
- Act as the primary connector across owned, earned, and creator channels—ensuring one cohesive brand voice in market
- Oversee content strategy across channels, including social, email, and SMS, ensuring a cohesive and compelling brand voice
- Identify opportunities to support new restaurant openings, local marketing, and key business initiatives
Content Direction & Creative Development
- Translate cultural trends and insights into actionable content plans and campaigns
- Guide content direction across platforms, prioritizing native, social-first formats (Reels, TikTok, etc.)
- Lead development of content series, formats, and storytelling approaches—not just individual posts
- Ensure a balance of real-time, trend-responsive content and planned brand storytelling
- Maximize content production by translating larger shoots (menu, campaigns) into ongoing social content
- Partner closely with Director of Brand Marketing to align on brand standards and elevate creative output
Content Production & Day-to-Day Execution
- Direct and oversee a part-time Content Creator to execute fast, high-quality, social-first content
- Maintain a strong connection with restaurant teams to capture authentic, in-the-moment content opportunities
Influencer, Creator & PR Partnerships
- Lead influencer and creator efforts, including identification, partnerships, and long-term relationship building
- Oversee creator and influencer content to ensure alignment with brand voice and priorities
- Partner with PR agency to shape external storytelling, media narratives, and brand moments
- Manage and guide PR agency to ensure storytelling is culturally relevant and aligned with brand priorities
- Integrate social-first thinking into PR moments, launches, and announcements
- Leverage influencers and creators as extensions of the content engine, not just distribution channels
- Lead influencer and creator programs focused on authenticity, reach, and long-term partnerships over one-off activations
Performance, Insights & Cross-Functional Collaboration
- Define and track KPIs focused on content performance (reach, engagement, saves, shares) and brand impact
- Analyze performance to identify high-performing content and scale winning ideas
- Utilize social listening tools to surface guest insights and cultural trends
- Share actionable insights and recommendations across the Brand Team
- Partner with the People & Culture to bring the Snoozer experience to life through content that supports hiring, culture-building, and retention efforts
- Collaborate with the broader marketing team to inform paid media recommendations
Other tasks, duties, and responsibilities as assigned to meet Snooze’s business and operational goals and priorities
The Bennie-Fits
This role comes with some sweet perks! See below:
- Competitive Annual Snooze Incentive Bonus Program
- Snooze equity program eligibility immediately upon hire or after one year in role
- Competitive Health, Dental, Vision, Pet and Accident Insurance Plans with employer contribution
- Employer Paid Short Term Disability and Life insurance benefits
- 401k/Roth 401k Plans
- Snooze Work Hard, Play Hard Days (Unlimited Time off Program)
- Five (5) paid sick days within a calendar year (up to 48 hours)
- Paid Holidays (RSC Holiday Schedule), Birthday and Snooze Anniversary Date
- Snooze Cell Phone and Internet Reimbursements
- Snooze Meal Benefits for Yummy Snooze Food
- Other benefits including field trips, community engagement, and personal and professional growth
Is this role the right fit for you?
If this is the right role for you, you must possess the following skillsets:
- An entrepreneurial spirit!
- Proven examples of thought leadership and acumen around social media tactics and demonstrated understanding of the social media landscape.
- Established understanding and ability to grow social community in key channels.
- Demonstrated examples of Creator and Influencer collaborations.
- Ability to articulate objectives, create an activation plan and execute against that strategy and plan.
- A knack for creative ideation, content development and community engagement.
- A keen eye for accuracy, writing and editing copy and providing creative direction.
- Ability to cultivate insights that manifest in concrete strategies and tactics to move the business forward.
- Excellent written and oral communication skills.
- Exhibit positive & upbeat energy at all times and ability to reflect that energy in written materials.
- Possess an analytical skillset and approach to measuring the success of programs.
- Presentation skills; development of presentation content and delivery in front of a mixed audience.
- Showcase problem solving skills and ability to present solutions and recommendations.
- Intellectual curiosity to learn and quickly master new technologies, tactics and processes.
- Demonstrated ability to manage a project to provide deliverables within a specified timeframe.
- Strong relationship-building skills and ability to communicate effectively with peers and Snoozers.
- Excellent organizational and time management skills.
- Ability to multi-task and prioritize tasks based on workload.
- Ability to have fun, dance and laugh under/during stressful situations. (yes, seriously)
Let’s Talk Prerequisites! (Education, Credentials, and Experience)
- Must be authorized to work in the United States
- Bachelor’s degree or higher in a marketing-related field or other relevant discipline preferred
- Experience with Microsoft Suite, Meta (IG/FB), TikTok, X, LinkedIn, YouTube, Vimeo, and other
- 4+ years of experience in direct social media management including content development, managing activation calendars and analysis
- Direct email marketing working experience desired
- Experience with Sprout Social, Soci, and Punchh, desired
- Experience with Photoshop, Illustrator, InDesign, Canva, and video software desired
- Relevant hospitality industry experience preferred
Let’s Get Physical (Additional Requirements)
- Must have the stamina to work 45 to 55 hours per week
- Minimal travel required
- Home base is in Denver, CO at the Snooze Restaurant Support Center (3 days a week required in office)
The Nitty Gritty Details
Denver area base salary range: $80,000-$100,000 per year
The base salary range above represents the low and high end of the Snooze salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Snooze’s total compensation package for employees.
Snooze is proud to be an equal opportunity employer.