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\n \n Udemy Senior Paid Search Marketing Manager\n \n \n \n \n \n \n\n\n \n \n\n\n\n\n\n\n\n\n\n\n\n
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\"Udemy
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Senior Paid Search Marketing Manager

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San Francisco, CA
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About us

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At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

\n

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

\n

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

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About you

\n

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

\n

The ideal candidate is at their core an avid learner, adaptable to the evolving needs of global learners. You should excel at managing complex paid search accounts, making data-driven decisions in competitive markets, and navigating vast data sets. A diverse digital marketing background, especially in performance marketing, is essential. You must be organized, exhibit exceptional communication skills, and be eager to explore new advertising tools shaping our industry. 

\n

About this role

\n

As a Senior Paid Search Marketing Manager on Udemy’s paid search marketing team, you’ll be at the forefront of Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of improving lives through learning by reaching and inspiring new learners and organizations to do their learning with Udemy.

\n

Your work will entail the day-to-day management of multiple paid accounts comprising our global advertising program. You’ll manage a variety of Google campaigns, test and present results, and try new Google alphas & betas. You’ll track performance trends and share insights with fellow program managers. You’ll work directly with marketing leaders and cross-functional teams in engineering, data science, analytics, and creative to help grow and expand your program’s learner base globally, often in multiple languages.

\n

What you'll be doing: 

\n
    \n
  • Create, optimize, and scale campaigns on Google Adwords and Bing Ads while restructuring accounts for increased efficiency.
  • \n
  • Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders.
  • \n
  • Design, set up, and interpret copy and landing page experiments; collaborate with the Creative team for ad copy testing and optimization or write your own based on what's working.
  • \n
  • Partner with Product, Engineering, and Decision Science teams to bolster marketing measurement, automation, and personalization.
  • \n
  • Collaborate with acquisition channel managers on cross-channel strategies.
  • \n
  • Manage relationships with ad agencies, Google, and Bing account teams.
  • \n
\n

\nWhat you’ll have: \n

\n
    \n
  • 7+ year track record managing paid search accounts.
  • \n
  • Experience with accounts spending $300K+/month.
  • \n
  • Previous experience collaborating with paid advertising teams: paid social, programmatic, affiliate.
  • \n
  • Global campaign management experience, ideally in multiple languages.
  • \n
  • Proficiency using spreadsheets; familiarity with advanced systems like Google Data Studio, Google Analytics, Looker, Mode, or Tableau.
  • \n
  • Experience with various campaign types: Search, Display (GDN), Video (YouTube), Discovery App.
  • \n
\n

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

\n

Life at Udemy

\n

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

\n
    \n
  • \n We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

    \n
  • \n
  • \nLearning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

    \n
  • \n
  • \nOur reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

    \n
  • \n
  • \nWe’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog. \n
  • \n
\n

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

\n

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

\n

Our Benefits Start With U

\n

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

\n
    \n
  • \nCore Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage\n
  • \n
  • \nHSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions\n
  • \n
  • \nTransgender Benefits: Expanded medical coverage for gender-affirming care\n
  • \n
  • \nParental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay\n
  • \n
  • \nWhole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support\n
  • \n
  • \nLearning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development\n
  • \n
  • \nRetirement: Pre-tax and Roth 401(k) plan with an employer contribution\n
  • \n
  • \nCharitable Giving: Corporate charitable match for eligible nonprofits and charities\n
  • \n
  • \nVacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly\n
  • \n
  • \nHolidays: Twelve paid holidays throughout the year\n
  • \n
\n

Would you like to learn more about Udemy? Here are a few resources:

\n

How Udemy Started [video]

\n

Investor Overview

\n

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

\n
\n
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
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Hiring Compensation Range
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\n$102,000$150,000 USD\n
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\"Made
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Embed clip
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\n\"Greg\n
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\n\"Greg\n
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Greg Brown
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CEO
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Meet Greg
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Why did you join Udemy?
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What makes a great teammate at Udemy?
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Career advice to your younger self?
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What do you like to do outside of work?
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Describe the culture at Udemy?
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Lightning Round
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\n\"Greg\n
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Greg Brown
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CEO
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Meet Greg
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0:09
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Why did you join Udemy?
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0:49
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What makes a great teammate at Udemy?
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0:35
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\n\n","datePosted":"2023-08-04T13:33:16.060Z","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Udemy","sameAs":"https://udemy.com","logo":"https://cdn.filestackcontent.com/oWj5CjERke3aV76DGCSA"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA, USA"}}}

Senior Paid Search Marketing Manager

Udemy

Udemy

Marketing & Communications
San Francisco, CA, USA
Posted on Friday, August 4, 2023

Senior Paid Search Marketing Manager

San Francisco, CA

About us

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

The ideal candidate is at their core an avid learner, adaptable to the evolving needs of global learners. You should excel at managing complex paid search accounts, making data-driven decisions in competitive markets, and navigating vast data sets. A diverse digital marketing background, especially in performance marketing, is essential. You must be organized, exhibit exceptional communication skills, and be eager to explore new advertising tools shaping our industry. 

About this role

As a Senior Paid Search Marketing Manager on Udemy’s paid search marketing team, you’ll be at the forefront of Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of improving lives through learning by reaching and inspiring new learners and organizations to do their learning with Udemy.

Your work will entail the day-to-day management of multiple paid accounts comprising our global advertising program. You’ll manage a variety of Google campaigns, test and present results, and try new Google alphas & betas. You’ll track performance trends and share insights with fellow program managers. You’ll work directly with marketing leaders and cross-functional teams in engineering, data science, analytics, and creative to help grow and expand your program’s learner base globally, often in multiple languages.

What you'll be doing: 

  • Create, optimize, and scale campaigns on Google Adwords and Bing Ads while restructuring accounts for increased efficiency.
  • Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders.
  • Design, set up, and interpret copy and landing page experiments; collaborate with the Creative team for ad copy testing and optimization or write your own based on what's working.
  • Partner with Product, Engineering, and Decision Science teams to bolster marketing measurement, automation, and personalization.
  • Collaborate with acquisition channel managers on cross-channel strategies.
  • Manage relationships with ad agencies, Google, and Bing account teams.

What you’ll have: 

  • 7+ year track record managing paid search accounts.
  • Experience with accounts spending $300K+/month.
  • Previous experience collaborating with paid advertising teams: paid social, programmatic, affiliate.
  • Global campaign management experience, ideally in multiple languages.
  • Proficiency using spreadsheets; familiarity with advanced systems like Google Data Studio, Google Analytics, Looker, Mode, or Tableau.
  • Experience with various campaign types: Search, Display (GDN), Video (YouTube), Discovery App.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  •  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

  • Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
  • HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
  • Transgender Benefits: Expanded medical coverage for gender-affirming care
  • Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
  • Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
  • Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
  • Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
  • Charitable Giving: Corporate charitable match for eligible nonprofits and charities
  • Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
  • Holidays: Twelve paid holidays throughout the year

Would you like to learn more about Udemy? Here are a few resources:

How Udemy Started [video]

Investor Overview

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$102,000$150,000 USD
Embed clip
Greg  Brown headshot
Greg  Brown headshot
Greg Brown
CEO
Made with Puck
Meet Greg
0:09
Why did you join Udemy?
0:49
What makes a great teammate at Udemy?
0:35
Career advice to your younger self?
0:42
What do you like to do outside of work?
0:44
Describe the culture at Udemy?
0:30
Lightning Round
0:12
Greg  Brown headshot
Greg  Brown headshot
Greg Brown
CEO
Meet Greg
0:09
Why did you join Udemy?
0:49
What makes a great teammate at Udemy?
0:35