Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

The Vice President of Digital Experience will lead Vuori’s end-to-end digital customer ecosystem, overseeing CRM, loyalty, mobile app, site merchandising, and emerging omnichannel initiatives. This leader will own the strategy that unifies storytelling and commerce across Vuori’s owned channels, ensuring a seamless, customer-first journey that drives engagement, conversion, and long-term loyalty.

What you'll get to do:

• Lead Vuori’s Digital Ecosystem including strategy and execution for all customer-facing digital touchpoints, including CRM, loyalty, app, and site merchandising to ensure a seamless and unified customer journey.

Elevate Site Experiences

• Drive adoption and engagement through new site features and optimized site merchandising and site selling that balances conversion with brand storytelling.

Advance Omnichannel Integration

• Lay the foundation for aligning digital and in-store experiences, preparing for scaled omnichannel growth in 2026.

Champion Customer-Centric Journeys

• Map and refine the end-to-end customer experience, removing friction and creating consistent, personalized interactions across channels.

Foster Cross-Functional Alignment

• Partner with creative, retail, product, IT, and marketing teams to ensure cohesive execution of digital priorities.

Drive Innovation

• Stay ahead of digital and omnichannel trends, introducing new strategies, capabilities and technologies that elevate engagement, retention, and loyalty.

Next Gen AI

• Explore new capabilities for site search, personalization, outfitting, customer service etc. and stay in the forefront of new technology and capabilities that are changing the way people shop.

Loyalty Program & App

• Build strategy, create program and later integrate and roll-out robust app

Define the Loyalty Program and Integrate it across the Omni experience

• Seamlessly embed Vuori’s program into the app and digital journey, driving higher tiered engagement, reward redemption, and retention rates.

Site Performance

• Improve conversion rates and AOV by optimizing site merchandising and storytelling across owned channels.

Omni channel Readiness

• Deliver foundational strategy and business requirements / pilots for (BOPIS, loyalty redemptions in-store, digital/retail alignment) that prepare Vuori for scaled omnichannel rollout in 2026 and beyond.

Customer Journey Impact

• Reduce friction across digital touchpoints, reflected in improved NPS, satisfaction scores, and repeat purchase rates.

Revenue Contribution

• Increase percentage of total revenue driven by CRM, app, and loyalty initiatives through a unified digital experience.

Innovation Pipeline

• Test and implement at least 2–3 new digital/omnichannel initiatives annually that position Vuori as a leader in customer experience.

Qualifications

Who you are:

• 10–12+ years of progressive leadership in digital, CRM, loyalty, or omnichannel marketing, with at least 3 years in a Sr. leadership and/or VP role.
• Experience in consumer brands, retail, or digitally native verticals (DTC, omnichannel). Preferably apparel or activewear.
• Proven track record leading digital transformation, CRM strategy, and customer lifecycle management.
• Deep understanding of eCommerce, personalization, and marketing technology stacks (ESP, CDP, Loyalty, Mobile App, Data Platforms)
• Strong knowledge of digital experience platforms (DXP), CMS, personalization engines, and customer data platforms (CDP).
• Ability to architect and evolve an omnichannel customer journey across site, app, email, SMS, in-store, and social.
• Skilled in data analytics, segmentation, and predictive modeling to drive personalization and ROI.
• Familiarity with MarTech/AdTech ecosystems: Salesforce, Adobe, Braze, Klaviyo, Iterable Emarsys, etc.
• Understanding of privacy, compliance, and data governance (GDPR, CCPA). Leadership & Collaboration
• Experience leading large cross-functional teams (Site Merchandising, Site Experience, CRM, Loyalty, Analytics).
• Strong track record of partnering with merchandising, marketing, technology, and retail operations to align customer strategy.
• Ability to influence C-suite peers, board members, and external partners.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $250,000 per year - $287,500 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.