Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

The Executive Creative Director (ECD) will define and elevate the creative vision of the brand across every touchpoint—from product and storytelling to digital experiences and global campaigns. This leader will shape how the world experiences the Vuori brand: its voice, visual identity, and cultural impact. They’ll bring big ideas to life, inspire a world-class team, and build the creative foundation for our next phase of growth.

As a member of the Marketing Leadership Team, you will partner with teams across Vuori. As a champion of creativity, culture, marketing and design, this leader will foster a team environment where ideas and execution thrive side by side.

What you'll get to do:

• Set and own the creative Vision: Define and lead the creative direction across brand, product, retail, and digital to ensure a cohesive and inspiring consumer experience.
• Build and Inspire: Lead, mentor, and scale a high-performing creative team—instilling a culture of curiosity, collaboration, and bold creative thinking.
• Lead the Work: Partner closely with the key Marketing & Channel Leaders - VP Integrated Marketing, VP Brand Partnerships & Activations (inclusive of retail & community), VP Brand Experience - to bring creative excellence and consistency to every brand & partner moment.
• Lead the brand’s overall visual and voice: Defining the brand’s visual identity and voice in market.
• Storytelling & Campaigns: Own brand storytelling—from seasonal campaigns and product launches to athlete, influencer, and community narratives.
• Champion the Consumer: Collaborate with the Consumer Insights team to deeply understand who our consumer is, what inspires them, and how they engage with the brand—translating these insights into creative that feels personal, relevant, and aspirational.
• Product Storytelling: Partner with merchandising, design, and product marketing to translate product truths into emotionally resonant creative concepts.
• Elevate the Aesthetic: Partner with the Design team to ensure the brand aesthetic, color, and style direction are cohesive across product and storytelling—building a unified visual language that connects what we make to how we show up in the world.
• Cultural Relevance: Identify emerging cultural trends, voices, and visual directions that can authentically amplify the brand’s presence in culture.
• Digital Experience: Oversee creative for all digital platforms including UX/UI, web, email, and social; ensure work is both brand-right and performance-driven.
• Creative Standards: Ensure every piece of creative output—no matter the channel—meets a world-class standard of craft, clarity, and originality.

Qualifications

Who you are:

• A visionary creative leader with 15+ years of experience (minimum 5 years in the apparel, lifestyle, or fashion industry).
• Proven track record developing iconic, culture-driving creative that builds brand heat and business growth.
• Deep understanding of digital-first storytelling and how to translate brand identity across platforms.
• Strong collaborator, comfortable working cross-functionally in a fast-paced, founder-led environment.
• Experience building and scaling creative teams within high-growth, entrepreneurial organizations.
• Strategic thinker with a craftsman’s eye—able to balance brand magic and commercial impact.
• Confident presenter and creative evangelist who can articulate vision, inspire others, and bring ideas to market with speed and excellence.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $350,000 - $390,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.