Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Vuori is seeking a strategic and results-driven Senior Ecommerce Manager to lead our digital business in China. In this role, you will own and drive the performance of all Vuori China ecommerce channels—including Tmall, JD.com, and WeChat Mini Program—to achieve ambitious revenue targets while elevating the Vuori brand across the region. You will serve as the key connector between commercial goals and cross-functional partners, ensuring that Vuori's unique lifestyle positioning is brought to life seamlessly across all ecommerce touchpoints. The ideal candidate is deeply product-savvy, experienced in managing trading partners (TPs), and understands how to navigate China's unique ecommerce landscape.

What you'll get to do:

Channel Ownership & Commercial Performance

• Lead end-to-end ecommerce operations across Tmall, JD, and WeChat Mini Program, ensuring monthly and annual revenue targets are met or exceeded.
• Develop and execute channel-specific strategies that align with Vuori's brand identity and commercial objectives, optimizing agreed key metrics.
• Forecast, budget, and report on ecommerce performance, providing regular insights to leadership and adjusting strategies based on data-driven analysis.
• Manage and oversee all trading partners (TP) and relevant ecommerce vendor relationships, ensuring alignment with Vuori's brand standards, commercial goals, and operational requirements.

Cross Functional Partnerships

• Partner closely with merchandising and planning teams to inform assortment strategy, ensuring the right product mix, depth, and cadence for China's unique ecommerce ecosystem—including key shopping festivals (11.11, 6.18) and seasonal drops.
• Leverage product knowledge to identify potential top performers, optimize product storytelling, and surface assortment gaps or opportunities specific to Chinese consumers.
• Collaborate on inventory allocation and lifecycle management, from new product launches to end-of-season strategies, ensuring alignment between commercial goals and inventory health.
• Partner with the marketing teams to ensure integrated brand storytelling across all digital channels, driving both awareness and conversion.

Brand & Consumer Experience

• Ensure all digital storefronts reflect Vuori's premium lifestyle positioning.
• Champion a consumer-first mindset across all channels, optimizing the end-to-end digital shopping journey to deliver a seamless and engaging brand experience.
• Partner with marketing and creative teams to plan and execute seasonal campaigns, promotional calendars, and key shopping festivals.

Platform & Marketplace Strategy

• Continuously evolve the marketplace and platform strategy to capture new growth opportunities, including emerging social commerce and live-streaming channels.
• Manage relationships with key platform partners (Alibaba, JD, Tencent) to ensure operational excellence and maximize platform support.
• Monitor competitor activity, platform dynamics, and consumer trends within the China ecommerce ecosystem to inform strategy and maintain Vuori's competitive edge.

Qualifications

Who you are:

• 8+ years of ecommerce experience, in the sportswear, lifestyle, or premium apparel sector.
• Proven experience managing trading partners (TPs) , including setting up KPIs, conducting performance reviews, and driving operational excellence.
• Product-savvy mindset —deep understanding of how assortment, inventory, and product lifecycle management drive ecommerce success in China.
• Proven track record of driving revenue growth and delivering against commercial targets in a premium/lifestyle brand environment.
• Deep understanding of the China ecommerce landscape, including platform mechanics, key shopping festivals, payment systems, and logistics.
• Experience working cross-functionally to align on assortment, inventory, and go-to-market strategies.
• Strong analytical skills with proficiency in data analysis tools (Excel, BI platforms) and the ability to translate insights into actionable strategies.
• Experience in forecasting, budgeting, and reporting.
• Fluent in Mandarin and English.
• Excellent cross-functional collaboration skills, with the ability to influence and align stakeholders across local and global teams.